Image skincare Iluma Intense Brightening Creme

Image skincare Iluma Intense Brightening Creme

Efficacy75/100IrritancyMedium
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Works for

2 of 2 advertised claims delivered

Moisturizing
18 ingredients credited for this claim
Good support
What the product description says
“Powered by botanical brightening agents, including daisy flower and turmeric extracts, along with stabilised vitamin C, the formula helps to soften the look of dark spots and uneven tone while delivering lasting hydration.”
Source: Allbeauty

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Hippophae rhamnoides oilKey active· EmollientEffect: HighA good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.~0.15–0.5%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~0.6–1.4%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.1–0.35%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~1.6–2.4%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~3.8–5.7%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~1.2–1.8%
Butylene glycol dicaprylate/dicaprateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~2–2.9%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1–1.5%
Gossypium herbaceum seed oilKey activeEffect: MediumCottonseed oil. It is used as an emollient and occlusive in products. It is rich palmitic, oleic acid, and linoleic fatty acids.~0.1–0.5%
Elaeis guineensis oilKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~0.3–0.75%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.05–0.3%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.3%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~0.5–1.1%
Linum usitatissimum seed oilEffect: Low~0.05–0.25%
Propylene glycol· HumectantEffect: LowHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating~0.1–0.35%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.1–0.45%
Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.3–0.7%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.1%
Evens skin tone
5 ingredients credited for this claim
Moderate support
What the product description says
“With botanical brightening agents and stabilized vitamin C, it helps to minimize the appearance of discoloration and dark spots.”
Source: Image skincare

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: arbutin, glycyrrhiza glabra root extract, hexylresorcinol.

ArbutinKey activeEffect: MediumBeta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin~0.05–0.3%
Glycyrrhiza glabra root extractEffect: LowA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals~0.05–0.25%
HexylresorcinolEffect: LowMight be helpful in reducing hyperpigmentation and neutralizing free radicals in skin~0.1–0.35%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~2.6–3.9%
3-o-ethyl ascorbic acidUnder-dosedEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.05–0.25%
Anti-oxidation
Not advertised by the brand · 9 ingredients credited for this claim
Moderate support

This product contains antioxidants (arbutin, hexylresorcinol) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

HexylresorcinolKey activeEffect: MediumMight be helpful in reducing hyperpigmentation and neutralizing free radicals in skin~0.1–0.35%
ArbutinKey activeEffect: MediumBeta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin~0.05–0.3%
Glycyrrhiza glabra root extractEffect: LowA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals~0.05–0.25%
Hippophae rhamnoides oilEffect: LowA good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.~0.15–0.5%
TocopherolUnder-dosedEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.1%
ErgothioneineUnder-dosedEffect: HighCan help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking~0.15–0.6%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~2.6–3.9%
3-o-ethyl ascorbic acidUnder-dosedEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.05–0.25%
Tocopheryl acetateEffect: Low, below effective doseA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.~0.05–0.3%

Can it cause trouble?

Irritancy
17 flagged ingredients
Medium risk
We flagged 17 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Curcuma longa root extractA plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritantHigh~0.1–0.4%est.
Hippophae rhamnoides oilA good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.High~0.15–0.5%est.
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~0.1–0.35%est.
3-o-ethyl ascorbic acidA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsHigh~0.05–0.25%est.
Melia azadirachta leaf extractA plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritatingHigh~0.05–0.2%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~3.8–5.7%est.
Tetrahexyldecyl ascorbateBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.Medium~2.6–3.9%est.
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~0.1–0.35%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.3%est.
Disodium edtaStabilizes the product formulationMedium~0.05–0.25%est.
EthylhexylglycerinA preservativeMedium~0.05–0.25%est.
Hexylene glycolHelps create a more spreadable product textureMedium~0.05–0.25%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.05–0.3%est.
Polysorbate 60Helps oil and water mix togetherMedium~0.1–0.35%est.
ArbutinBeta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutinMedium~0.05–0.3%est.
HexylresorcinolMight be helpful in reducing hyperpigmentation and neutralizing free radicals in skinMedium~0.1–0.35%est.
Glycyrrhiza glabra root extractA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicalsMedium~0.05–0.25%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Gossypium herbaceum seed oilCottonseed oil. It is used as an emollient and occlusive in products. It is rich palmitic, oleic acid, and linoleic fatty acids.3/5~0.1–0.5%est.
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1–1.5%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Bellis perennis extract~4.4–6.7%
Formula
Caprylic/capric triglyceride~3.8–5.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Tetrahexyldecyl ascorbate~2.6–3.9%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin toneAnti-aging

Being a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.

More about Tetrahexyldecyl ascorbate
Butylene glycol dicaprylate/dicaprate~2–2.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Butylene glycol dicaprylate/dicaprate
Glycerin~1.6–2.4%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Cetyl alcohol~1.2–1.8%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Cetearyl alcohol~1–1.5%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Dimethicone~0.6–1.4%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Glyceryl stearate~0.5–1.1%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Peg-100 stearate~0.4–0.9%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix togehter and creates a nice product texture

More about Peg-100 stearate
Elaeis guineensis oil~0.3–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Elaeis guineensis oil
Ergothioneine~0.15–0.6%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidation

Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking

More about Ergothioneine
Stearic acid~0.3–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
Gossypium herbaceum seed oil~0.1–0.5%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
Moisturizing

Cottonseed oil. It is used as an emollient and occlusive in products. It is rich palmitic, oleic acid, and linoleic fatty acids.

More about Gossypium herbaceum seed oil
Bidens pilosa extract~0.1–0.45%
Formula
Curcuma longa root extract~0.1–0.4%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant

More about Curcuma longa root extract
Hippophae rhamnoides oil~0.15–0.5%
Key activeIrritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidation

A good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.

More about Hippophae rhamnoides oil
Propylene glycol~0.1–0.35%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Linum usitatissimum seed oil~0.05–0.25%
Formula
Irritation risk
Low
Works for
Moisturizing
More about Linum usitatissimum seed oil
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~0.1–0.35%
Irritant · medium
Irritation risk
Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer
Ceteth-10 phosphate~0.1–0.5%
Formula
Irritation risk
Low
Works for
Cleansing
More about Ceteth-10 phosphate
Dicetyl phosphate~0.1–0.3%
Formula
Irritation risk
Low
Works for
Cleansing
More about Dicetyl phosphate
Squalane~0.1–0.35%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Caprylyl glycol~0.1–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Xanthan gum~0.05–0.3%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
3-o-ethyl ascorbic acid~0.05–0.25%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-oxidationEvens skin toneAnti-aging

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about 3-o-ethyl ascorbic acid
Aminomethyl propanol~0.05–0.25%
Formula
Irritation risk
Low

Used to adjust the pH in formulations

More about Aminomethyl propanol
Disodium edta~0.05–0.25%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Ethylhexylglycerin~0.05–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Hexylene glycol~0.05–0.25%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps create a more spreadable product texture

More about Hexylene glycol
Ppg-12/smdi copolymer~0.1–0.35%
Formula
Irritation risk
Low

Used to create a nice product finish

More about Ppg-12/smdi copolymer
Tocopheryl acetate~0.05–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Polysorbate 60~0.1–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Peg-12 glyceryl dimyristate~0.05–0.3%
Formula
Butylene glycol~0.05–0.3%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Arbutin~0.05–0.3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-oxidation

Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin

More about Arbutin
Lecithin~0.1–0.45%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Hexylresorcinol~0.1–0.35%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin tone

Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin

More about Hexylresorcinol
Methyl undecylenoyl dipeptide-16~0.1–0.3%
Formula
Sorbitan isostearate~0.1–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan isostearate
Glycyrrhiza glabra root extract~0.05–0.25%
Irritant · medium
Irritation risk
Medium
Works for
Reduces rednessEvens skin toneAnti-oxidationAnti-inflammatoryAntibacterial

A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals

More about Glycyrrhiza glabra root extract
Lepidium sativum sprout extract~0.05–0.25%
Formula
Pueraria lobata root extract~0.05–0.25%
Formula
Melia azadirachta leaf extract~0.05–0.2%
Irritant · high
Irritation risk
High
Works for
AntibacterialAnti-blemish

A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating

More about Melia azadirachta leaf extract
Tocopherol~0.05–0.1%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Phenoxyethanol~0.05–0.2%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ingredient list view

Water, Bellis perennis extract, Caprylic/capric triglyceride, Tetrahexyldecyl ascorbate, Butylene glycol dicaprylate/dicaprate, Glycerin, Cetyl alcohol, Cetearyl alcohol, Dimethicone, Glyceryl stearate, Peg-100 stearate, Elaeis guineensis oil, Ergothioneine, Stearic acid, Gossypium herbaceum seed oil, Bidens pilosa extract, Curcuma longa root extract, Hippophae rhamnoides oil, Propylene glycol, Linum usitatissimum seed oil, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Ceteth-10 phosphate, Dicetyl phosphate, Squalane, Caprylyl glycol, Xanthan gum, 3-o-ethyl ascorbic acid, Aminomethyl propanol, Disodium edta, Ethylhexylglycerin, Hexylene glycol, Ppg-12/smdi copolymer, Tocopheryl acetate, Polysorbate 60, Peg-12 glyceryl dimyristate, Butylene glycol, Arbutin, Lecithin, Hexylresorcinol, Methyl undecylenoyl dipeptide-16, Sorbitan isostearate, Glycyrrhiza glabra root extract, Lepidium sativum sprout extract, Pueraria lobata root extract, Melia azadirachta leaf extract, Tocopherol, Phenoxyethanol

Compare prices

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Amazon USPrice as of 10/9/2026 21:02 GMT
$89.00
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Image skincare
$101.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Image skincareIluma Intense Brightening CremeYOUR PRODUCTColleen Rothschild BeautyVitamin C Nourishing CreamPillowtalkDermMajor Fade Active Seal MoisturizerOFRAVitamin C Cream
Match—59%59%56%
Price$64.38———
Shared key ingredients—5 of 94 of 94 of 9
Key difference—PanthenolHexapeptide-2Oxybenzone
Irritancy Medium Medium Low Medium
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 20 studies and safety reviews.

  1. 1
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  5. 5
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Image skincare Iluma Intense Brightening Creme
Image skincareIluma Intense Brightening Creme

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As an Amazon Associate, WIMJ earns from qualifying purchases.