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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This innovative, hybrid blusher combines the long-wearing, intense pigment of a powder, with the unique properties of the brand's best-selling Hydra Veil Primer."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": erythritol, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
Used to create a thicker product consistency
3.2% - 4.8%
A preservative
2.6% - 3.9%
1.9% - 2.9%
A type of silicone that helps soften the upper layer of the skin and create a nice product texture
1.6% - 2.4%
Helps thicken the product consistency
1.4% - 2.1%
Used to absorb oil and can temporarily mattify skin
1.4% - 2.1%
1% - 1.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.6% - 1.35%
Helps soften the upper layer of the skin
0.5% - 1.15%
Helps to attract water to the upper layer of the skin
0.4% - 0.9%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.8%
A sugar that attracts water to the upper layer of the skin
0.3% - 0.7%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.2% - 0.75%
Can be used to help absorb oil as well as add volume and imporve texture of products.
0.3% - 0.75%
Stabilizes the product formulation
0.2% - 0.7%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.15% - 0.7%
Used to create a thicker product consistency
0.15% - 0.6%
0.15% - 0.6%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.1% - 0.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.15% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.45%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.1% - 0.45%
Helps to create a nice product texture and spread the product more easily on the skin
0.1% - 0.45%
Helps preserve products and creates a nice product texture
0.1% - 0.45%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.1% - 0.4%
Helps adjust the product pH and stabilize the formulation
0.1% - 0.35%
A preservative
0.05% - 0.3%
A preservative
0.05% - 0.2%
A preservative
0.05% - 0.2%
Might help to improve skin hydration levels
0.05% - 0.2%
A preservative
0.01% - 0.1%
Helps regulate the pH of the formulation
0.05% - 0.1%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.01% - 0.05%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources