Humectants (urea 0.20% - 0.75%, trehalose 0.30% - 0.70%, sodium hyaluronate 0.10% - 0.45%, erythritol 0.40% - 0.90% and glycerin 4.10% - 6.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "Illamasqua" is cruelty free and so is its parent company.

Price

The product retails from 20.17$ up to 27.00$ in the United States and for 15.00£ in the United Kingdom.

For a detailed price comparison: click here.

What can the product work for?

Moisturizing

What does the product description say?

This innovative, hybrid blusher combines the long-wearing, intense pigment of a powder, with the unique properties of the brand's best-selling Hydra Veil Primer.

Source: Dermstore

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": erythritol, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

urea 0.2% - 0.75%

Irritation risk:

Concentration: Effectiveness: HIGH

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

glycerin 4.1% - 6.1%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

hydrolyzed jojoba esters 0.5% - 1.15%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps soften the upper layer of the skin

Anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

serine 0.1% - 0.5%

Irritation risk:

Concentration: Effectiveness: MEDIUM

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

magnesium aluminum silicate 0.15% - 0.7%

Irritation risk:

Concentration: Effectiveness: LOW

Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation

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Can it cause trouble?

Ingredients & concentrations

All ingredients

Key Actives

urea 0.2% - 0.75%

Irritation risk:

Works for: Moisturizing, Exfoliation

serine 0.1% - 0.5%

Irritation risk:

Works for: Moisturizing, Anti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

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Potential irritants

parfum 0.6% - 1.35%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

pullulan 0.1% - 0.4%

Irritation risk:

Works for: Mattifying

Creates a thin drying film on the skin resulting in a short-term tightening effect

Comodogenic ingredients

algin 0.1% - 0.45%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Used to thicken product formulation. Can help attract water to the upper layer of the skin

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

glycerin 4.1% - 6.1%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

pentaerythrityl tetraisostearate 3.2% - 4.8%

Irritation risk:

Works for: Cleansing

Used to create a thicker product consistency

Ingredient list view

Water, Glycerin, Pentaerythrityl tetraisostearate, Ethylhexylglycerin, Peg-4, Bis-peg-18 methyl ether dimethyl silane, Methyl methacrylate crosspolymer, Silica, Acrylates/ethylhexyl acrylate copolymer, Parfum, Hydrolyzed jojoba esters, Erythritol, Tocopheryl acetate, Trehalose, Urea, Cellulose, Disodium edta, Magnesium aluminum silicate, Xanthan gum, Hectorite, Serine, Pentylene glycol, Sodium hyaluronate, Algin, Glyceryl polyacrylate, Caprylyl glycol, Pullulan, Disodium phosphate, Sodium dehydroacetate, Sodium benzoate, Potassium sorbate, Homarine hcl, Bht, Potassium phosphate, Benzyl benzoate

	Illamasqua - Colour Veil - Consume	Cetaphil - Restoring Water Gel	Indeed Labs - Indeed Labs hydraluron moisture jelly	The Grey Men - COMFORT+ FACE CREAM	Avant Skincare - 8 Hour Anti-Oxidising and Retexturing Hyaluronic Facial Serum	Elizabeth Grant - Hydra Cell Active Ultimate Hydration Face Cream	Collistar - Fresh Moisturising Gelée Cream	GUERLAIN - Orchide Impriale - The Light Cream	Murad - Nutrient-Charged Water Gel	SkinMedica - HA5 Hydrating Complex	G.M. Collin - HYDRAMUCINE OPTIMAL SERUM
Price
WIMJ similarity score		49%	49%	47%	46%	46%	45%	45%	45%	45%	45%
Key ingredients	urea glycerin +7 more	Common: urea pullulan +4 more Other: niacinamide anhydroxylitol +7 more	Common: urea glycerin +4 more Other: biosaccharide gum-1	Common: urea glycerin +3 more Other: niacinamide saccharomyces/copper ferment +9 more	Common: urea erythritol +5 more Other: niacinamide retinyl palmitate +13 more	Common: urea glycerin +4 more Other: panthenol palmitoyl pentapeptide-4 +12 more	Common: urea glycerin +4 more Other: dimethicone ethylhexyl methoxycinnamate +5 more	Common: urea glycerin +4 more Other: adenosine biosaccharide gum-1 +9 more	Common: urea serine +4 more Other: niacinamide sh-oligopeptide-1 +19 more	Common: urea glycerin +4 more Other: dimethicone hydrolyzed hyaluronic acid +4 more	Common: urea glycerin +4 more Other: anhydroxylitol dimethicone +8 more
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	benzyl benzoate Has skin benefit? pullulan Has skin benefit? +11 more	pullulan Has skin benefit? citric acid Has skin benefit? +6 more	pullulan Has skin benefit? caprylyl glycol Has skin benefit? +2 more	leuconostoc/radish root ferment filtrate Has skin benefit? lactic acid Has skin benefit? +6 more	parfum Has skin benefit? retinyl palmitate Has skin benefit? +12 more	parfum Has skin benefit? propylene glycol Has skin benefit? +18 more	ci 16035 Has skin benefit? pullulan Has skin benefit? +16 more	pullulan Has skin benefit? parfum Has skin benefit? +17 more	parfum Has skin benefit? decyl glucoside Has skin benefit? +16 more	decyl glucoside Has skin benefit? pullulan Has skin benefit? +12 more	decyl glucoside Has skin benefit? pullulan Has skin benefit? +17 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +33 more	water Has skin benefit? glycerin Has skin benefit? +32 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +25 more	water Has skin benefit? dicaprylyl carbonate Has skin benefit? +56 more	water Has skin benefit? glycerin Has skin benefit? +57 more	water Has skin benefit? glycerin Has skin benefit? +43 more	water Has skin benefit? glycerin Has skin benefit? +64 more	water Has skin benefit? dimethicone Has skin benefit? +66 more	water Has skin benefit? dimethicone Has skin benefit? +43 more	water Has skin benefit? dimethicone Has skin benefit? +45 more

PRODUCT REVIEW

Illamasqua Colour Veil - Consume

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About the brand

Price

What can the product work for?

Works for

Moisturizing

What does the product description say?

Anti-aging

Honesty check

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Key Actives

Potential irritants

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Ingredient list view

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