Herbivore Botanicals Nova 15% Vitamin C + Turmeric Brightening Serum

Name: Herbivore Botanicals - Nova 15% Vitamin C + Turmeric Brightening Serum
Brand: Herbivore Botanicals

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WORKS FOR

Anti-aging
Anti-oxidation
Evens skin tone
Moisturizing
+1 more

KEY INGREDIENTS

tetrahexyldecyl ascorbate
coco-caprylate/caprate
corallina officinalis extract
glycerin
hyaluronic acid
melia azadirachta leaf extract
polyglyceryl-6 stearate
+4 more

PROMISES
FULFILLED

100 /100

IRRITANCY

HIGH

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Where to buy?

In stock $64.00

BUY

Price as of 5/21/2022 23:12 GMT. More info

In stock $64.00

BUY

Price as of 5/23/2022 0:31 GMT. More info

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Formula review

See a mistake?

Promise

What does the product description say?

"Target the appearance of lacklustre skin with the Nova 15% Vitamin C and Turmeric Brightening Serum."

Lookfantastic Australia

WIMJ summary

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains tetrahexyldecyl ascorbate.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient	Effectiveness	Concentration	Irritancy
tetrahexyldecyl ascorbate	HIGH
hyaluronic acid	LOW

See a mistake?

Promise

What does the product description say?

"Nova 15% Vitamin C + Turmeric Brightening Serum"

From product name

WIMJ summary

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: tetrahexyldecyl ascorbate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient	Effectiveness	Concentration	Irritancy
tetrahexyldecyl ascorbate	HIGH

See a mistake?

WIMJ summary

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient	Effectiveness	Concentration	Irritancy
corallina officinalis extract	HIGH
glycerin	HIGH
hyaluronic acid	HIGH

See a mistake?

WIMJ summary

This product contains antioxidants (tetrahexyldecyl ascorbate) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient	Effectiveness	Concentration	Irritancy
tetrahexyldecyl ascorbate	HIGH
echinacea purpurea extract	LOW
melia azadirachta flower extract	LOW

Potential irritants

IRRITANCY

HIGH

Ingredient	Irritancy	Skin Benefit
tetrahexyldecyl ascorbate
sodium stearoyl glutamate
curcuma longa root extract

Ingredients by volume

Ingredient	Estimated concentration
water Plain old water	45% - 55%
tetrahexyldecyl ascorbate Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.	8.6% - 10.5%
glycerin One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant	4.4% - 5.3%
c9-12 alkane Helps dissolve other ingredients in a formulation	3.4% - 4.2%
sodium stearoyl glutamate Helps oil and water mix together	2.7% - 3.2%
propanediol Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin	2.2% - 2.7%
cetearyl olivate Helps oil and water mix together	1.9% - 2.3%
sorbitan olivate Helps oil and water mix together	1.6% - 2%
arctostaphylos uva ursi leaf extract	1.3% - 1.6%
curcuma longa root extract A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant	1% - 1.3%
terminalia chebula fruit extract	0.8% - 1.15%
terminalia ferdinandiana fruit extract A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking	0.7% - 1.05%
hyaluronic acid One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation	0.65% - 0.95%
polyglyceryl-6 stearate Helps soften the upper layer of the skin	0.65% - 1%
sclerotium gum Used to create gel-like formulas and stabilize emulsions	0.55% - 0.85%
polyglyceryl-6 polyricinoleate Helps oil and water mix together	0.6% - 0.9%
sodium levulinate A preservative	0.55% - 0.8%
sodium anisate Used as a fragrance	0.5% - 0.75%
melia azadirachta flower extract A plant extract that might be helpful to neutralize free radicals in skin	0.5% - 0.75%
coco-caprylate/caprate Helps to soften the upper layer of the skin without creating a greasy texture	0.5% - 0.75%
butylene glycol Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin	0.45% - 0.65%
melia azadirachta leaf extract A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating	0.45% - 0.65%
ocimum sanctum leaf extract A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals	0.4% - 0.6%
sodium phytate Used to stabilize product formulations	0.35% - 0.65%
averrhoa carambola fruit extract	0.3% - 0.6%
polyglyceryl-6 behenate Helps oil and water mix together	0.3% - 0.6%
ocimum basilicum flower/leaf extract Used as a fragrance. Canbe irritating	0.3% - 0.5%
tocopheryl acetate A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.	0.25% - 0.45%
echinacea purpurea extract Plant extract that might have some anti-oxidant properties. Can be irritating	0.2% - 0.35%
ananas sativus fruit juice	0.15% - 0.3%
corallina officinalis extract Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants	0.15% - 0.25%
leuconostoc/radish root ferment filtrate A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine	0.1% - 0.2%
citric acid Can work as an exfoliant but is typically used to adjust the product pH	0.05% - 0.1%
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