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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Black Rice Hyaluronic Anti-Wrinkle Serum"
From product name
WIMJ summary for anti-aging

This product contains adenosine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Black Rice Hyaluronic Anti-Wrinkle Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia seed oil) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.5% - 6.8%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
3.1% - 4.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.8% - 4.2%
Oil from tea seeds. Can help neutralize free radicals in skin
2.1% - 3.1%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
1.7% - 2.5%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.5% - 2.2%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
1.3% - 2%
An extract of bamboo shoot skins. Has anti-microbial properties
1.1% - 1.6%
An extract from fungus (mold) that typically appears on rice. It can help attract water to the upper layer of the skin, might help neutralize free radicals and possibly somewhat reduce hyperpigmentation
0.85% - 1.25%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.5% - 1.2%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.45% - 1.05%
A type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier
0.4% - 0.9%
Used to create gel-like formulas and stabilize emulsions
0.35% - 0.8%
Helps soften the upper layer of the skin and improve the product's texture
0.35% - 0.8%
An emollient that is naturally present in skin and helps soften it
0.35% - 0.8%
A marine extract that helps attract water to the upper layer of the skin. It is claimed to have anti-inflammatory properties but research is lacking
0.2% - 0.8%
0.2% - 0.75%
Plant extract that has some anti-oxidant properties. It can be irritating. Can be used to improve the product's smell
0.15% - 0.65%
0.15% - 0.6%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.15% - 0.55%
A preservative
0.15% - 0.5%
An emollient that helps soften the skin
0.15% - 0.55%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.15% - 0.55%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.15% - 0.55%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.15% - 0.55%
Used to stabilize product formulations
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.4%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.1% - 0.35%
A fragrance. Can be irritating
0.1% - 0.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.05% - 0.25%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.05% - 0.15%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources