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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"wrinkles and fine lines are minimized, skin is visibly firmed."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains palmitoyl hexapeptide-12.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica leaf extract.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Dullness and Uneven Texture, Fine Lines and Wrinkles, and Loss of Firmness and Elasticity Formulation."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Dullness and Uneven Texture, Fine Lines and Wrinkles, and Loss of Firmness and Elasticity Formulation."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl hexapeptide-12

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 66/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
4.6% - 5.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.2% - 5.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Help improve the product's texture
2.4% - 2.9%
Helps to soften the upper layer of the skin and attract water to it
2% - 2.5%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
1.7% - 2.1%
Helps soften the upper layer of the skin and create a nice product texture
1.5% - 1.8%
Helps soften the upper layer of the skin and might as well help to attract moisture to its upper layer
1.2% - 1.5%
Used to soften the upper layer of the skin and create a thicker product consistency
1.1% - 1.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.95% - 1.2%
An emollient that helps soften the skin
0.75% - 1.15%
Helps to attract water to the upper layer of the skin
0.6% - 0.95%
Helps attract water to the upper layer of the skin
0.55% - 0.85%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.6% - 0.9%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
0.55% - 0.85%
0.55% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.65%
0.45% - 0.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.5% - 0.75%
Helps oil and water mix together
0.5% - 0.7%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.4% - 0.65%
Helps oil and water mix together
0.4% - 0.65%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.4% - 0.6%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.4% - 0.65%
Helps preserve products and creates a nice product texture
0.45% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.4% - 0.6%
Helps water and oil mix together. Could be an allergen (beeswax)
0.45% - 0.65%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.35% - 0.65%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.65%
Used to create a thicker product consistency
0.4% - 0.6%
Stabilizes the product formulation
0.35% - 0.65%
Used to create a nice product texture
0.45% - 0.65%
Used to adjust the product's pH
0.35% - 0.65%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. It can be irritating to sensitive skin. Might be helpful in preventing stretch marks. It could, however, itself be irritating.
0.35% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.65%
Helps oil and water mix together
0.4% - 0.6%
Helps oil and water mix together
0.35% - 0.6%
A preservative
0.25% - 0.5%
Used to create a nice product consistency
0.3% - 0.55%
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.25% - 0.45%
0.25% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.35%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.15% - 0.3%
A yellow dye
0.15% - 0.3%
A colorant
0.15% - 0.25%
A preservative
0.1% - 0.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.1% - 0.2%

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WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources