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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

See a mistake?
Promise
What does the product description say?
"Skin’s defense is tripled when these ingredients are combined with a Broad Spectrum Sunscreen to provide protection from harmful UV radiation by screening skin from UVA/UVB rays to minimize its premature aging."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

This product can also help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Triple Defense Brightening Complex SPF 30 in essential day cream for a bright, even complexion."
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Sepiwhite ™ MSH, a unique compound of an essential amino acid and lipids, improves skin tone, working together with Niacinamide and Marine Algae Complex to increase moisturization and enhance brightening."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, xylitylglucoside.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, c12-15 alkyl benzoate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Evens skin tone
Anti-aging
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
3%
Declared
A weak sunscreen that offers some protection against the sun rays that cause sunburn (UVB), but does not offer meaningful protection against protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen. When used in low concentrations, helps to stabilize the product formulation
10%
Declared
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
5%
Declared
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
10%
Declared
Plain old water
45% - 55%
Helps thicken the product consistency
6.9% - 8.5%
Used to soften the upper layer of the skin and create a thicker product consistency
5.7% - 7%
4.5% - 5.5%
Helps soften the upper layer of the skin without creatng a greasy finish
3.4% - 4.1%
An amino-acid based compound that is effective in reducing hyperpigmentation. It can help lighten sun spots and support more even skin tone.
2.3% - 2.9%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.7% - 2.1%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
1.7% - 2.1%
Works as a humectant helping to attract water to the upper layer of the skin and might be effective as an anti-oxidant.
1.2% - 1.5%
Helps attract water to the upper layer of the skin and repair the skin barrir function
1% - 1.2%
Helps oil and water mix together
0.75% - 1.15%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.65% - 0.95%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
0.65% - 1%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.55% - 0.85%
Typically used to stabilize the product formulations. It is a salt of polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing
0.5% - 0.75%
Helps soften the upper layer of the skin
0.55% - 0.85%
A preservative
0.4% - 0.6%
Might be helpful in restoring skin barrier function and calm down inflammation in skin
0.35% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.5%
A seaweed extract that helps attract water to the upper layer of the skin and might have an anti-oxidant effect
0.25% - 0.5%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.2% - 0.4%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.2% - 0.35%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.2% - 0.4%

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