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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"3-in-1 Rich Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: plukenetia volubilis seed oil, isononyl isononanoate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps products spread more easily and works as an emollient to soften skin
4.4% - 6.7%
Helps soften the upper layer of the skin and improve the product's texture
4% - 6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.2%
2.1% - 3.1%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
1.9% - 2.8%
Helps soften the upper layer of the skin
1.5% - 2.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
An emollient that is naturally present in skin and helps soften it
1.1% - 1.6%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.85% - 1.25%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.55% - 1.35%
A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin
0.45% - 1.05%
A plant oil that works as a good moisturizer by softening the upper layer of the skin. Might be helpful in reducing inflammation in skin and reducing blemishes due to the large content of linoleic acid
0.4% - 0.95%
A plant oil that helps to soften the upper layer of the skin and can help restore skin's barrier function. Might have an anti-oxidant effect
0.35% - 0.85%
Helps oil and water mix together
0.35% - 0.85%
A preservative
0.16% - 0.32%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.7%
Used to create a thicker product consistency
0.15% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.55%
A preservative
0.1% - 0.45%
A fragrance. Is a likely irritant
0.1% - 0.4%
Can temporarily tighten the skin right after application of the product. The effect will be short-lived. Helps improve the product considtency
0.1% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.2%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.05% - 0.15%
Used to adjust the product's pH
0.05% - 0.15%

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