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FOM London skincare Anti - Pollution Lift and Contour Serum
FOM London

FOM London skincare Anti - Pollution Lift and Contour Serum

Efficacy62/100IrritancyHigh
See all ingredients

Works for

Moisturizing
Glycerin, Cetearyl alcohol + 12 more
Works
What the product description says
“FOM London anti pollution Lift and Contour Serum is a light hydrating serum that helps to lift and firm facial skin's appearance whilst naturally softening fine lines and wrinkles.”
Source: Feelunique

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, saccharide isomerate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: persea gratissima oil, vitis vinifera seed oil.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.9–5.8%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~2.2–3.3%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~1.7–2.5%
Vitis vinifera seed oilKey active· EmollientEffect: HighA great emollient that can also have anti-oxidant properties~1.4–2.1%
Rosa canina seed oilKey activeEffect: HighA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~1.1–1.6%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.9–1.4%
Faex extractKey activeEffect: HighYeast extract. Helps attract water to the upper layer of the skin~0.5–1.15%
Hydrolyzed milk proteinKey activeEffect: Medium~0.35–0.85%
Saccharide isomerateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~0.15–0.55%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.5%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.4–1%
Rosa canina fruit oilUnder-dosedA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating~1.3–1.9%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.35–0.8%
Caprylic/capric triglycerideUnder-dosedA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~0.35–0.85%
Anti-aging
Camellia sinensis leaf extract, Niacinamide
Not delivered
What the product description says
“FOM London anti pollution Lift and Contour Serum is a light hydrating serum that helps to lift and firm facial skin's appearance whilst naturally softening fine lines and wrinkles.”
Source: Feelunique

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient ginkgo biloba leaf extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.4–1%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.35–0.8%
Anti-oxidation
Side benefit · Ginkgo biloba leaf extract, Vitis vinifera seed oil + 5 more
May help

This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ginkgo biloba leaf extractKey activeEffect: MediumA plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating~0.2–0.8%
Vitis vinifera seed oilEffect: LowA great emollient that can also have anti-oxidant properties~1.4–2.1%
Rosa canina seed oilEffect: LowA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~1.1–1.6%
Pelargonium graveolens flower oilEffect: LowAn essential oil. Can be irritating. Can become an allergen with oxidation~0.1–0.5%
Rosa canina fruit oilEffect: Low, below effective doseA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating~1.3–1.9%
Panax ginseng root extractEffect: Low, below effective doseA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating~0.2–0.8%
Camellia sinensis leaf extractUnder-dosedCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.4–1%

Can it cause trouble?

Irritancy
7 strong irritants: Lavandula angustifolia oil, Pelargonium graveolens flower oil + 5 more — patch-test recommended
High risk
We flagged 17 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Spilanthes acmella flower extractPlant extract that might hep calm down inflammation in skinHigh~0.3–0.7%est.
Ginkgo biloba leaf extractA plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritatingHigh~0.2–0.8%est.
Panax ginseng root extractA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritatingHigh~0.2–0.8%est.
Lavandula angustifolia oilAn essential oil. Potential allergen and can be irritating. It has some anti-bacterial propertiesHigh~0.1–0.5%est.
Pelargonium graveolens flower oilAn essential oil. Can be irritating. Can become an allergen with oxidationHigh~0.1–0.5%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.25%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.05–0.25%est.
GeraniolA fragrance. Can be irritatingHigh~0.05–0.2%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.05–0.15%est.
CitronellolA fragrance. Can be irritatingHigh~0.01–0.1%est.
Polysorbate 60Helps oil and water mix togetherMedium~2–3%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~1.7–2.5%est.
Vitis vinifera seed oilA great emollient that can also have anti-oxidant propertiesMedium~1.4–2.1%est.
Rosa canina fruit oilA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritatingMedium~1.3–1.9%est.
Rosa canina seed oilA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishesMedium~1.1–1.6%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~0.35–0.85%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.5%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~2.2–3.3%est.
Alternatives
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~3.9–5.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Prunus dulcis
Not recognized
Salmo oil~3.6–5.5%
Formula
Irritation risk
Low
More about Salmo oil
Cetearyl alcohol~2.2–3.3%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Polysorbate 60~2–3%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Persea gratissima oil~1.7–2.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Vitis vinifera seed oil~1.4–2.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A great emollient that can also have anti-oxidant properties

More about Vitis vinifera seed oil
Rosa canina fruit oil~1.3–1.9%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating

More about Rosa canina fruit oil
Rosa canina seed oil~1.1–1.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryAnti-oxidation

A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes

More about Rosa canina seed oil
Cetyl alcohol~0.9–1.4%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Faex extract~0.5–1.15%
Key active
Irritation risk
Low
Works for
Moisturizing

Yeast extract. Helps attract water to the upper layer of the skin

More about Faex extract
Camellia sinensis leaf extract~0.4–1%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAntibacterialAnti-agingMoisturizingAnti-blemishEvens skin tone

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Hydrolyzed milk protein~0.35–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing
More about Hydrolyzed milk protein
Niacinamide~0.35–0.8%
Under-dosed
Irritation risk
Low
Works for
Anti-blemishEvens skin toneMoisturizingAnti-agingReduces irritationReduces rednessAnti-inflammatoryAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Caprylic/capric triglyceride~0.35–0.85%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Spilanthes acmella flower extract~0.3–0.7%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

Plant extract that might hep calm down inflammation in skin

More about Spilanthes acmella flower extract
Ginkgo biloba leaf extract~0.2–0.8%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidationAnti-inflammatoryAnti-blemishAntibacterial

A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating

More about Ginkgo biloba leaf extract
Panax ginseng root extract~0.2–0.8%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidation

A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating

More about Panax ginseng root extract
Rhodiola rosea root extract~0.2–0.75%
Formula
Irritation risk
Low
More about Rhodiola rosea root extract
Hydrolyzed lupine seed extract~0.15–0.65%
Formula
Irritation risk
Low
More about Hydrolyzed lupine seed extract
Saccharide isomerate~0.15–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Saccharide isomerate
Lavandula angustifolia oil~0.1–0.5%
Irritant · high
Irritation risk
High

An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties

More about Lavandula angustifolia oil
Pelargonium graveolens flower oil~0.1–0.5%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

An essential oil. Can be irritating. Can become an allergen with oxidation

More about Pelargonium graveolens flower oil
Phenoxyethanol~0.1–0.45%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Caprylyl glycol~0.1–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Xanthan gum~0.1–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Linalool~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Citral~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Geraniol~0.05–0.2%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Limonene~0.05–0.15%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Citronellol~0.01–0.1%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Ingredient list view

Water, Glycerin, Unknown, Salmo oil, Cetearyl alcohol, Polysorbate 60, Persea gratissima oil, Vitis vinifera seed oil, Rosa canina fruit oil, Rosa canina seed oil, Cetyl alcohol, Faex extract, Camellia sinensis leaf extract, Hydrolyzed milk protein, Niacinamide, Caprylic/capric triglyceride, Spilanthes acmella flower extract, Ginkgo biloba leaf extract, Panax ginseng root extract, Rhodiola rosea root extract, Hydrolyzed lupine seed extract, Saccharide isomerate, Lavandula angustifolia oil, Pelargonium graveolens flower oil, Phenoxyethanol, Caprylyl glycol, Xanthan gum, Linalool, Citral, Geraniol, Limonene, Citronellol

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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
FOM Londonskincare Anti - Pollution Lift and Contour SerumYOUR PRODUCTEva NaturalsNiacinamide Vitamin B3 SerumThe Purest SolutionsYouth Radiant Renewal Retinol SerumSimpleBooster Serum 3% Hyaluronic Acid & Vitamin B
Match—88%87%87%
Price—$14.92$6.63$6.71
Shared key ingredients—2 of 125 of 124 of 12
Key difference—Sunflower Seed OilRetinolPanthenol
Irritancy High Medium Medium Low
Drying alcohol—— Contains drying alcohol —
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 13 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    Nutrient composition of rose (Rosa canina L.) seed and oilsncbi.nlm.nih.gov
  3. 3
    Characterization of Rosehip (Rosa canina L.) Seed and Seed Oiltandfonline.com
  4. 4
    Bioactive ingredients of rose hips (Rosa canina L) with special reference to antioxidative and anti-inflammatory properties: in vitro studiesdovepress.com
  5. 5
    Niacinamide - mechanisms of action and its topical use in dermatologyncbi.nlm.nih.gov
  6. 6
    Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x ncbi.nlm.nih.gov
FOM London skincare Anti - Pollution Lift and Contour Serum
FOM Londonskincare Anti - Pollution Lift and Contour Serum
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