florence by mills Episode 1 - Brighten Up Brightening Toner

florence by mills Episode 1 - Brighten Up Brightening Toner

Efficacy0/100IrritancyHigh

Works for

Evens skin tone
No ingredient credited for this claim
Not delivered
What the product description says
“Agastache Mexicana is packed with antioxidants that help to brighten and even out skin tone, whilst lavender and cucumber waters help to cool, calm, and balance the complexion.”
Source: Beauty Bay

Effective ingredients missing or their concentration is too low

Anti-oxidation
Side benefit · Carnosine, Euterpe oleracea fruit extract + 3 more
Works well

This product contains antioxidants (carnosine) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

CarnosineKey activeEffect: HighA type of peptide. It attracts water to the upper layer of the skin. It can help neutralize free radicals in skin combatting the sun damage~0.5–1.1%
Euterpe oleracea fruit extractEffect: LowA plant extract that can have some anti-oxidant effect in skin~0.1–0.5%
Ribes nigrum fruit extractEffect: LowA fruit extract that might have some anti-oxidant effect in skin~0.1–0.5%
Beta-glucanEffect: LowHelps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles~0.05–0.25%
Hydrolyzed gardenia florida extractEffect: LowUsed as a fragrance. Might have some anti-oxidant properties~0.05–0.15%
Anti-aging
Side benefit · Carnosine, Beta-glucan
May help

This product contains carnosine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

CarnosineKey activeEffect: MediumA type of peptide. It attracts water to the upper layer of the skin. It can help neutralize free radicals in skin combatting the sun damage~0.5–1.1%
Beta-glucanEffect: LowHelps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles~0.05–0.25%
Moisturizing
Side benefit · Glycerin, Carnosine + 6 more
Works

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, carnosine.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.1–3.2%
CarnosineKey active· HumectantEffect: HighA type of peptide. It attracts water to the upper layer of the skin. It can help neutralize free radicals in skin combatting the sun damage~0.5–1.1%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~0.35–0.85%
Beta-glucanKey activeEffect: HighHelps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles~0.05–0.25%
PhosphatidylglycerolKey activeEffect: HighHelps soften the upper layer of the skin. It might help reduce inflammation and support the barrier function. This compound is naturally present in animal and plant tissue~0.05–0.15%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~5.2–7.7%
Cucumis sativus fruit water· HumectantEffect: Low~1.4–2.1%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.85–1.25%

Can it cause trouble?

Irritancy
3 strong irritants: Citrus grandis fruit water, Lavandula angustifolia flower water + 1 more — patch-test recommended
High risk
We flagged 13 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Citrus grandis fruit water—High~3.6–5.4%est.
Hydrolyzed gardenia florida extractUsed as a fragrance. Might have some anti-oxidant propertiesHigh~0.05–0.15%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~5.2–7.7%est.
Cucumis sativus fruit water—Medium~1.4–2.1%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.85–1.25%est.
EthylhexylglycerinA preservativeMedium~0.3–0.75%est.
Hexylene glycolHelps create a more spreadable product textureMedium~0.2–0.8%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.2–0.75%est.
Potassium sorbateA preservativeMedium~0.15–0.6%est.
Euterpe oleracea fruit extractA plant extract that can have some anti-oxidant effect in skinMedium~0.1–0.5%est.
Ribes nigrum fruit extractA fruit extract that might have some anti-oxidant effect in skinMedium~0.1–0.5%est.
1,2-hexanediolA preservativeMedium~0.05–0.25%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Pentylene glycol~5.2–7.7%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Citrus grandis fruit water~3.6–5.4%
Irritant · high
Propanediol~2.7–4%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Glycerin~2.1–3.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Anthemis nobilis flower water~1.7–2.5%
Formula
Cucumis sativus fruit water~1.4–2.1%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing
More about Cucumis sativus fruit water
Lavandula angustifolia flower water~1.2–1.8%
Irritant · high
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Caprylyl glycol~0.85–1.25%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Carnosine~0.5–1.1%
Key active
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-aging

A type of peptide. It attracts water to the upper layer of the skin. It can help neutralize free radicals in skin combatting the sun damage

More about Carnosine
Undecylenoyl glycine~0.45–1.1%
Formula
Irritation risk
Low
Works for
Cleansing
More about Undecylenoyl glycine
Betaine~0.35–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Bis-ethoxydiglycol cyclohexane 1,4-dicarboxylate~0.35–0.85%
Formula
Ethylhexylglycerin~0.3–0.75%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Hexylene glycol~0.2–0.8%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps create a more spreadable product texture

More about Hexylene glycol
Sodium benzoate~0.25–0.5%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Citric acid~0.2–0.75%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Potassium sorbate~0.15–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Euterpe oleracea fruit extract~0.1–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that can have some anti-oxidant effect in skin

More about Euterpe oleracea fruit extract
Ribes nigrum fruit extract~0.1–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A fruit extract that might have some anti-oxidant effect in skin

More about Ribes nigrum fruit extract
Rubus villosus leaf extract~0.1–0.4%
Formula
1,2-hexanediol~0.05–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Agastache mexicana flower/leaf/stem extract~0.05–0.3%
Formula
Beta-glucan~0.05–0.25%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces irritationAnti-agingAnti-blemishAnti-oxidation

Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles

More about Beta-glucan
Hydrolyzed gardenia florida extract~0.05–0.15%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

Used as a fragrance. Might have some anti-oxidant properties

More about Hydrolyzed gardenia florida extract
Maltodextrin~0.05–0.15%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Phosphatidylglycerol~0.05–0.15%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin. It might help reduce inflammation and support the barrier function. This compound is naturally present in animal and plant tissue

More about Phosphatidylglycerol
Ingredient list view

Water, Pentylene glycol, Citrus grandis fruit water, Propanediol, Glycerin, Anthemis nobilis flower water, Cucumis sativus fruit water, Lavandula angustifolia flower water, Phenoxyethanol, Caprylyl glycol, Carnosine, Undecylenoyl glycine, Betaine, Bis-ethoxydiglycol cyclohexane 1,4-dicarboxylate, Ethylhexylglycerin, Hexylene glycol, Sodium benzoate, Citric acid, Potassium sorbate, Euterpe oleracea fruit extract, Ribes nigrum fruit extract, Rubus villosus leaf extract, 1,2-hexanediol, Agastache mexicana flower/leaf/stem extract, Beta-glucan, Hydrolyzed gardenia florida extract, Maltodextrin, Phosphatidylglycerol

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🇬🇧 Beauty Bay (UK)
$22.25 Out of stock
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
florence by millsEpisode 1 - Brighten Up Brightening TonerYOUR PRODUCTNaturopathicaGotu Kola + Fruit Exosome Rejuvenating EssenceACWELLPhyto Active Balancing TonerKAINEKombu Balancing Ampoule Toner
Match—43%42%41%
Price—$86.00$21.00$10.14
Shared key ingredients—3 of 53 of 53 of 5
Key difference—PanthenolNiacinamidePanthenol
Irritancy High Medium Medium Low
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.

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florence by mills Episode 1 - Brighten Up Brightening Toner
florence by millsEpisode 1 - Brighten Up Brightening Toner

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.