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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It is rich in organic acids, sugars, vitamins and polyphenols to keep the skin hydrated and soft."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
A fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks
60%
Declared
Plain old water
45% - 55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
8.5% - 10.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.3% - 6.5%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
3.5% - 4.3%
A preservative
1.1% - 1.4%
Helps attract water to the upper layer of the skin and improves the product texture
2% - 2.4%
Helps create a thicker product consistency
1.6% - 2%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
1.6% - 2%
Sugar extract that helps attract water to the upper layer of the skin
1.2% - 1.5%
1.1% - 1.3%
0.75% - 1.15%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.6% - 0.9%
0.55% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.5% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.5% - 0.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1%
Declared
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
0.45% - 0.7%
Can help to restore skin barrier function and soften its upper layer
0.45% - 0.65%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.55% - 0.85%
A preservative
0.35% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
Helps adjust pH in products
0.3% - 0.55%
A sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin
0.3% - 0.5%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.2% - 0.4%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.2% - 0.4%
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.25%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
0.1% - 0.2%
Attracts water into the upper layer of the skin
0.1% - 0.2%
Attracts water into the upper layer of the skin
0.05% - 0.1%
0.05% - 0.15%

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Price
WIMJ similarity score
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49%
49%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources