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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brightening Cleansing Bar"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (datem, disodium lauryl sulfosuccinate, glyceryl stearate, sodium cocoyl isethionate, sodium palm kernelate, sodium palmate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Our Fruit Extract Complex gently exfoliates, while our Luci-Bright Complex brings brightening benefits."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Might help reduce hyperpigmentation in skin and help neutralize free radicals
22% - 33%
Works as a cleansing agent. Helps water and oil mix together
7.5% - 11.2%
3.4% - 5.1%
Plain old water
3.3% - 5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 3.6%
Helps water and oil mix together. Can be used as a cleansing agent
1.7% - 2.6%
Used as a cleansing agent. Helps water and oil mix together
1.4% - 2.1%
Prevents water loss from the skin surface and thickens the product consistency
1.1% - 1.6%
Helps oil and water mix together and works as an emollient
0.85% - 1.25%
Helps improve the product texture
0.4% - 0.9%
Might help reduce hyperpigmentation in skin and help neutralize free radicals
0.4% - 0.9%
Sugar extract that helps attract water to the upper layer of the skin
0.2% - 0.8%
Used as a fragrance. Can be irritating and cause photosensitivity
0.15% - 0.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.3% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.5%
0.2% - 0.7%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
0.15% - 0.6%
Used to thicken the product's consistency
0.15% - 0.55%
0.1% - 0.45%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.15% - 0.6%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.1% - 0.4%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.1% - 0.5%
0.15% - 0.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.15% - 0.55%
Helps to stabilize the product formulation
0.05% - 0.3%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
0.05% - 0.3%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
0.1% - 0.3%
0.05% - 0.25%
A fragrance. Is a likely irritant
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. A likely allergen and can be irritating
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%
0.01% - 0.05%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.35%
0.05% - 0.25%

Similar products & dupes

Erno Laszlo - Brightening Cleansing Bar
La Roche-Posay - Effaclar Deep Purifying Micro-Peeling Gel
Acnecide - PURIFIDE by Acnecide Blackhead Control Deep Exfoliating Cleanser
Marcelle - ULTRA GENTLE CLEANSING GEL
Olay - Regenerist Regenerating Cream Cleanser
Peter Thomas Roth - Irish Moor Mud Cleansing Gel
La Roche - Posay Effaclar - Medicated Gel Acne Face Wash with Salicylic Acid
Garnier - Pure Active Intensive Anti-Blackhead Charcoal Gel Wash
Kmart - 2 in 1 Deep Gel Cleanser and Makeup Eraser - Salicylic Acid & Vitamin B3
Oh K! - SOS Oil Balancing Mousse Cleanser
Kate Somerville - EradiKate™ Clarifying Blemish Gel Cleanser
Price
WIMJ similarity score
78%
78%
78%
78%
77%
77%
77%
77%
77%
76%
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Irritancy
IRRITANCY
HIGH
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Potential Irritants
All ingredients
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Questions

Scientific Sources