42%
Medium match
$8.50
Medium irritancy Why it matches
COCOS NUCIFERA OILGLYCERINPERSEA GRATISSIMA OIL +2 more
View details
Common ingredients (5)
Similarity breakdown
Overall formula42%
Active ingredients75%
All ingredients100%
Dupes & alternatives for e.l.f. Cosmetics-Hydrating Face Primer
11 alternatives found · Best match: 42% (Medium)
e.l.f.
e.f. Puff Puff Primer35%
Low match
Low irritancy
Why it matches
GLYCERINSIMMONDSIA CHINENSIS SEED OILSODIUM HYALURONATE
Key differences
BUTYROSPERMUM PARKII BUTTERCANNABIS SATIVA SEED OILCAPRYLIC/CAPRIC TRIGLYCERIDE +1 more
View details
Common ingredients (3)
Different ingredients (4)
Similarity breakdown
Overall formula35%
Active ingredients75%
All ingredients35%
Milani Cosmetics
Bright Side Illuminating Primer34%
Low match
$10.95
Low irritancy Why it matches
SODIUM HYALURONATEGLYCERINSIMMONDSIA CHINENSIS SEED OIL
Key differences
TETRAHEXYLDECYL ASCORBATEPANTHENOLSQUALANE +2 more
View details
Common ingredients (3)
Different ingredients (5)
Similarity breakdown
Overall formula34%
Active ingredients75%
All ingredients23%
jane iredale
Smooth Affair Illuminating Glow Face Primer33%
Low match
$33.25
Low irritancy Why it matches
COCOS NUCIFERA OILGLYCERINSODIUM HYALURONATE
Key differences
ARGININEBUTYROSPERMUM PARKII BUTTERCAPRYLIC/CAPRIC TRIGLYCERIDE +4 more
View details
Common ingredients (3)
Different ingredients (7)
Similarity breakdown
Overall formula33%
Active ingredients75%
All ingredients19%
The Beauty Crop
Primer Duo: Dull & Dehydrated Skin22%
Low match
High irritancy
Why it matches
GLYCERINPERSEA GRATISSIMA OILPERSEA GRATISSIMA OIL +2 more
Key differences
TITANIUM DIOXIDETITANIUM DIOXIDE
View details
Common ingredients (5)
Different ingredients (2)
Similarity breakdown
Overall formula22%
Active ingredients75%
All ingredients35%
Tom Ford
Complexion Enhancing Primer20%
Low match
$77.76
High irritancy Why it matches
COCOS NUCIFERA OILGLYCERINSODIUM HYALURONATE
Key differences
ASTROCARYUM MURUMURU SEED BUTTERBIS-DIGLYCERYL POLYACYLADIPATE-2BUTYROSPERMUM PARKII BUTTER +7 more
View details
Common ingredients (3)
Different ingredients (10)
Similarity breakdown
Overall formula20%
Active ingredients75%
All ingredients35%
BH Cosmetics
Paradise Prime - Illuminating Face Primer20%
Low match
High irritancy
Why it matches
GLYCERINSIMMONDSIA CHINENSIS SEED OILSODIUM HYALURONATE
Key differences
3-O-ETHYL ASCORBIC ACIDCERAMIDE NPPANTHENOL +2 more
View details
Common ingredients (3)
Different ingredients (5)
Similarity breakdown
Overall formula20%
Active ingredients75%
All ingredients31%
19%
Low match
$11.99
High irritancy Why it matches
SIMMONDSIA CHINENSIS SEED OILGLYCERINSODIUM HYALURONATE
Key differences
PANTHENOLSQUALANETOCOPHEROL +1 more
View details
Common ingredients (3)
Different ingredients (4)
Similarity breakdown
Overall formula19%
Active ingredients75%
All ingredients23%
18%
Low match
$3.49
High irritancy Why it matches
COCOS NUCIFERA OILGLYCERINSODIUM HYALURONATE
Key differences
BETA-SITOSTEROLBUTYROSPERMUM PARKII BUTTERCAPRYLIC/CAPRIC TRIGLYCERIDE +4 more
View details
Common ingredients (3)
Different ingredients (7)
Similarity breakdown
Overall formula18%
Active ingredients75%
All ingredients38%
18%
Low match
$42.00
High irritancy Why it matches
GLYCERINSIMMONDSIA CHINENSIS SEED OILSODIUM HYALURONATE
Key differences
NIACINAMIDEHYDROXYETHYL UREAPOLYMETHYLSILSESQUIOXANE +3 more
View details
Common ingredients (3)
Different ingredients (6)
Similarity breakdown
Overall formula18%
Active ingredients75%
All ingredients35%
18%
Low match
$10.50
High irritancy Why it matches
COCOS NUCIFERA OILGLYCERINGLYCERIN +3 more
Key differences
HYALURONIC ACIDPRUNUS ARMENIACA KERNEL OILTOCOPHEROL
View details
Common ingredients (6)
Different ingredients (3)
Similarity breakdown
Overall formula18%
Active ingredients75%
All ingredients19%
About Similarity Scores
Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.
70%+ - High match
40-69% - Medium match
<40% - Low match
Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.