e.l.f. Cosmetics Hydrating Face Primer

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

Helps preserve products and creates a nice product texture

Used to improve the product consistency and soften the upper layer of the skin

Used to preserve products, dissolve other ingredients and create a nice product texture

An emollient that helps soften the skin and could be helpful in repairing its barrier function

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.