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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A complex of watermelon rind, apple and lentil provides 24-hour hydration and significantly reduces the appearance of fine lines."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This ultra-hydrating serum replenishes the complexion and improves the look of skin's texture and tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"B-Hydra Intensive Hydration Serum"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that helps soften the skin
6.9% - 8.4%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
4.5% - 5.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
2.4% - 3%
An emollient that helps to soften the skin. It has a high contetn of oleic acid that might weaken the skin barrier. Might have some anti-oxidant properties. It might be somewhat helpful against hyperpigmentation.
2% - 2.5%
1.5% - 1.8%
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
1.4% - 1.7%
1.2% - 1.4%
A plant extract that can contain an antioxidant compound
0.95% - 1.15%
A plant extract containing sugars that might help attract water to the upper layer of the skin. Is claimed by the manufacturer to help reduce pore size but evidence is lacking
0.65% - 1%
Can have some moisturizing properties due to its sugar content
0.55% - 0.8%
Helps to soften the upper layer of the skin without creating a greasy texture
0.55% - 0.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 0.7%
Naturally present in skin and helps to attract water to its upper layer
0.45% - 0.65%
Attracts water into the upper layer of the skin
0.4% - 0.65%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.4% - 0.6%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
0.3% - 0.6%
A type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.5%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.25% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.4%
A preservative
0.2% - 0.35%
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
0.2% - 0.35%
Used to improve stability of the formulation
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.25%
Helps preserve products and creates a nice product texture
0.15% - 0.3%
A preservative
0.1% - 0.2%
A preservative
0.1% - 0.2%
A preservative
0.05% - 0.1%

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Oh K! - Chok Chok Illuminating Serum
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Price
WIMJ similarity score
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87%
87%
87%
87%
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources