Works for
Anti-agingNiacinamide, Ubiquinone + 1 moreWorks well
“Key Benefits 5% Niacinamide to improve signs of aging Squalane soothes and prevents water loss Virgin Marula Oil helps nourish, and rejuvenate 100% free of essential oils, silicones, and fragrance.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
MoisturizingNiacinamide, Glycerin + 13 moreWorks well
“Designed to be mixed with Drunk Elephant’s moisturisers, serums and oils, Drunk Elephant B-Goldi Bright Drops add the prettiest hint of colour.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, glyceryl acrylate/acrylic acid copolymer.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: plukenetia volubilis seed oil, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
Evens skin toneNiacinamideWorks well
“Working to add clarity and radiance to the skin, this serum can be applied to the face, chest or legs.Infused with 5% niacinamide, mulberry leaf extract and diglucosyl gallic acid, this serum helps to fade hyperpigmentation, dark spots and post-breakout marks.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-blemishNot advertised by the brand · NiacinamideWorks well
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Anti-oxidationNot advertised by the brand · Ubiquinone, Quercetin + 3 moreWorks well
This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - quercetin also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.
Can it cause trouble?
Irritancy14 flagged ingredientsMedium risk
Comedogenic2 ingredients rated 2 or more on the 0–5 pore-clogging scale2 flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Water~45–55%
Glycerin~4.4–5.3%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinButylene glycol~3.9–4.8%
- Irritation risk
- Low
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolNiacinamide~3–3.7%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamidePropanediol~2.3–2.8%
- Irritation risk
- Low
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolNeopentyl glycol diheptanoate~1.9–2.3%
- Irritation risk
- Low
Helps soften the upper layer of the skin and create a nice product consistency
More about Neopentyl glycol diheptanoateMica~1.6–2%
- Irritation risk
- Low
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
More about MicaEthylhexyl olivate~1.4–1.7%
- Irritation risk
- Low
Helps soften the upper layer of the skin
More about Ethylhexyl olivateC9-12 alkane~1.1–1.4%
Coco-caprylate/caprate~0.95–1.15%
- Irritation risk
- Low
Helps to soften the upper layer of the skin without creating a greasy texture
More about Coco-caprylate/caprateSclerocarya birrea seed oil~0.7–1%
- Irritation risk
- Medium
An emollient that helps to soften the skin. It has a high contetn of oleic acid that might weaken the skin barrier. Might have some anti-oxidant properties. It might be somewhat helpful against hyperpigmentation.
More about Sclerocarya birrea seed oilCetearyl alcohol~0.65–0.95%
- Irritation risk
- Low
- Comedogenicity
- 2/5
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholSimmondsia chinensis seed oil~0.55–0.8%
- Irritation risk
- Medium
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilDiglucosyl gallic acid~0.45–0.65%
- Irritation risk
- Low
Squalane~0.45–0.7%
- Irritation risk
- Low
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneSorbitan sesquiisostearate~0.4–0.65%
Plukenetia volubilis seed oil~0.45–0.65%
- Irritation risk
- Low
A plant oil that works as a good moisturizer by softening the upper layer of the skin. Might be helpful in reducing inflammation in skin and reducing blemishes due to the large content of linoleic acid
More about Plukenetia volubilis seed oilMorus alba leaf extract~0.3–0.55%
- Irritation risk
- Low
Calcium chloride~0.3–0.55%
- Irritation risk
- Medium
Helps create a thicker product consistency. Might be irritating
More about Calcium chlorideSea salt~0.25–0.45%
- Irritation risk
- Medium
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
More about Sea saltMaris sal~0.25–0.45%
- Irritation risk
- Medium
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
More about Maris salSodium stearate~0.65–1%
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~0.25–0.45%
- Irritation risk
- Medium
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerTocopheryl acetate~0.25–0.45%
- Irritation risk
- Medium
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateQuercetin~0.2–0.4%
- Irritation risk
- Low
Might be able to help neutralize free radicals in skin
More about QuercetinPpg-8-ceteth-20~0.25–0.5%
Sodium carrageenan~0.25–0.45%
Glyceryl acrylate/acrylic acid copolymer~0.2–0.4%
- Irritation risk
- Medium
Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency
More about Glyceryl acrylate/acrylic acid copolymerXanthan gum~0.25–0.45%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumPhenoxyethanol~0.25–0.45%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolSodium metabisulfite~0.1–0.2%
Ubiquinone~0.25–0.45%
- Irritation risk
- Low
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
More about UbiquinoneAcrylates/beheneth-25 methacrylate copolymer~0.25–0.4%
- Irritation risk
- Low
C12-15 alkyl benzoate~0.25–0.45%
- Irritation risk
- Low
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
More about C12-15 alkyl benzoateCitric acid~0.2–0.4%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidTetrasodium glutamate diacetate~0.2–0.4%
- Irritation risk
- Low
Helps stabilize the product formulation
More about Tetrasodium glutamate diacetateSodium citrate~0.2–0.4%
- Irritation risk
- Medium
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citrateCeteareth-20~0.3–0.55%
- Irritation risk
- Medium
- Comedogenicity
- 2/5
Helps oil and water mix together. Has some emollient properties
More about Ceteareth-20Dipropylene glycol~0.2–0.35%
- Irritation risk
- Low
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolTocopherol~0.2–0.4%
- Irritation risk
- Low
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolSorbitan isostearate~0.2–0.4%
- Irritation risk
- Low
Helps oil and water mix together
More about Sorbitan isostearatePolysorbate 60~0.2–0.4%
Sodium hydroxide~0.2–0.35%
Sorbeth-30 tetraisostearate~0.2–0.35%
Iron oxides~0.15–0.25%
- Irritation risk
- Low
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
More about Iron oxidesCi 77491~0.15–0.25%
- Irritation risk
- Low
A red colorant made of iron oxide. Typically is not irritating
More about Ci 77491Iron oxides~0.1–0.2%
- Irritation risk
- Low
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
More about Iron oxidesCi 77492~0.1–0.2%
Titanium dioxide~0.1–0.15%
- Irritation risk
- Low
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideCi 77891~0.05–0.1%
- Irritation risk
- Low
Ingredient list view
Water, Glycerin, Butylene glycol, Niacinamide, Propanediol, Neopentyl glycol diheptanoate, Mica, Ethylhexyl olivate, C9-12 alkane, Coco-caprylate/caprate, Sclerocarya birrea seed oil, Cetearyl alcohol, Simmondsia chinensis seed oil, Diglucosyl gallic acid, Squalane, Sorbitan sesquiisostearate, Plukenetia volubilis seed oil, Morus alba leaf extract, Calcium chloride, Sea salt, Maris sal, Sodium stearate, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Tocopheryl acetate, Quercetin, Ppg-8-ceteth-20, Sodium carrageenan, Glyceryl acrylate/acrylic acid copolymer, Xanthan gum, Phenoxyethanol, Sodium metabisulfite, Ubiquinone, Acrylates/beheneth-25 methacrylate copolymer, C12-15 alkyl benzoate, Citric acid, Tetrasodium glutamate diacetate, Sodium citrate, Ceteareth-20, Dipropylene glycol, Tocopherol, Sorbitan isostearate, Polysorbate 60, Sodium hydroxide, Sorbeth-30 tetraisostearate, Iron oxides, Ci 77491, Iron oxides, Ci 77492, Titanium dioxide, Ci 77891
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Drunk ElephantB-Goldi Bright DropsYOUR PRODUCT | The INKEY List CANiacinamide 10% Serum | SkincallDaily Triple Serum | FacileBrighten | |
|---|---|---|---|---|
| Match | — | 91% | 90% | 89% |
| Price | $38.00 | $11.77−$26.23 | — | $38.00 |
| Shared key ingredients | — | 3 of 10 | 2 of 10 | 4 of 10 |
| Key difference | — | Panthenol | Arginine/Lysine Polypeptide | Potassium Azeloyl Diglycinate |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Versed Skin Just Breathe Clarifying SerumBIODANCE Radiant Vita Niacinamide Serum
Product summary
"Drunk Elephant - B-Goldi Bright Drops" is effective for: Anti-blemish, Anti-aging, Moisturizing and Evens skin tone
Ingredient callouts
- A good concentration of Niacinamide (3.00% - 3.70%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- Humectants (glyceryl acrylate/acrylic acid copolymer 0.20% - 0.40% and glycerin 4.40% - 5.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "Drunk Elephant" is cruelty free, but its parent company is not.
Price
The product retails for 38.00$ in the United States and from 33.00£ up to 255.00£ in the United Kingdom.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 11 studies and safety reviews.
- 1
- 2
- 3
- 4Safety Assessment of Alkyl Esters as Used in Cosmeticscir-safety.org
- 5
- 6
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