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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This moisturiser is enriched with natural glow-enhancing minerals to illuminate and nourish skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.3%
Helps oil and water mix together and works as an emollient
4.4% - 5.4%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
3% - 3.7%
Helps soften the upper layer of the skin
2.3% - 2.8%
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
1.9% - 2.3%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.6% - 2%
Helps oil and water mix together
1.5% - 1.8%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.2% - 1.4%
Used to adjust pH of the product and can help improve the product's smell
0.9% - 1.15%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.75% - 1.15%
Helps preserve products and creates a nice product texture
0.6% - 0.9%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.6% - 0.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.4% - 0.6%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.45% - 0.7%
Used to create a thicker product consistency
0.4% - 0.65%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.5% - 0.75%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.35% - 0.6%
Helps soften the upper layer of the skin
0.3% - 0.5%
Stabilizes the product formulation
0.25% - 0.5%
0.25% - 0.45%
Helps water and oil mix together
0.25% - 0.5%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
A colorant that can add a pearl-like appearance to the formulation
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.15%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.1%

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