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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"24% Increase in matte look of skin After 1 month the women reported. . 25% Decrease in pore appearance ."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Uneven skin tone If you want to know more."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Hydra Life Pores Away Pink Clay Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, jojoba esters.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
5.1% - 7.6%
An emollient that is naturally present in skin and helps soften it
3.4% - 5.1%
Helps oil and water mix together and works as an emollient
2.4% - 3.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2% - 3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.1% - 3.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.4% - 2.2%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
1.2% - 1.8%
Helps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes
1% - 1.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.6% - 1.35%
Helps oil and water mix togehter and creates a nice product texture
0.5% - 1.15%
Used to adjust the pH level of products
0.35% - 0.85%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.75%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.7%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.15% - 0.65%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.2% - 0.75%
Helps to stabilize the product formulation
0.15% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.55%
Helps to soften the upper layer of the skin
0.15% - 0.55%
Helps oil and water mix together
0.1% - 0.5%
0.1% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.4%
Used to create a thicker product consistency
0.1% - 0.35%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.1% - 0.3%
A red colorant
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.35%
0.15% - 0.55%
A preservative
0.05% - 0.3%
A plant extract that if used in high concentration might help to neutralize free radicals in skin
0.05% - 0.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%
0.05% - 0.15%
A preservative
0.05% - 0.1%
Helps preserve product formulations and can mask the smell of other ingredients in a product
0.01% - 0.1%

Similar products & dupes

Dior - Hydra Life Pores Away Pink Clay Mask
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111SKIN - NAC Y2 Recovery Mask
Dr Sam's - Flawless Revival Mask
Clinique - Even Better Brightening Moisture Mask
Keys Soulcare - Harmony Mask
Jan Marini - Retinol Plus Mask
PEACH & LILY - Overnight Star Sleeping Mask
Estée Lauder - Revitalising Supreme Global Anti-Aging Mask Boost
Bliss - What a Melon Watermelon Mask
Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources