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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The targeted gel melts into skin and over time can help visibly reduce the appearance of dark spots and uneven skin tone."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ethyl linoleate.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Also fortified with Linoleic Acid to help support the skin’s natural moisture barrier for longer-lasting hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains ethyl linoleate, niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.5%
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
3.7% - 5.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.8% - 4.1%
Helps water and oil mix together
2% - 2.9%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.6% - 2.3%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
1.4% - 2.1%
Used to stabilize product formulations and create a nice product texture
1.1% - 1.7%
Helps reduce acne and blemishes. Helps to soften the upper layer of the skin and reduce inflammation. Might be helpful in reducing hyperpigmentation and evening out the skin tone, but evidence of effectiveness in skin are lacking
0.9% - 1.35%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.55% - 1.35%
0.95% - 1.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.8%
0.2% - 0.75%
The ingredient is not recognized
TBC
A moisturizing vitamin C derivative. It is considered to be one of the most stable ones. It is effective in neutralizing free radicals and can help to even out the skin tone if used in high enough concentration
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.25%
0.05% - 0.15%
Can work as an exfoliant but is typically used to adjust the product pH
0.01% - 0.05%

Similar products & dupes

DHC - Age and Sun Spot Targeted Gel
Abib - Hydration Gel Water Tube
Paula's choice - Invisible Finish Moisture Gel
Kiehl's - Age Defender Gel Moisturizer
Naturium - Niacinamide Gel Cream 5%
La Roche-Posay - Toleriane Sensitive
e.l.f. Cosmetics - Fragrance Free Holy Hydration! Face Cream
Sun Bum - Hydrating Serum
E45 - Rich 24hr Cream
Nuhanciam - Blemish Eraser
Key Soulcare - SKIN TRANSFORMATION CREAM FRAGRANCE FREE
Price
WIMJ similarity score
77%
76%
76%
75%
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73%
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73%
72%
72%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources