
1 of 1 advertised claim delivered
“This whitening cream retains moisture and reduces daytime damage, leading the skin to glowing transparency.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydrolyzed collagen.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cholesterol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: petrolatum
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: kojic acid
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycyrrhiza glabra root extract.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product contains antioxidants (kojic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
This product contains kojic acid. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.


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Filter by role to see what each ingredient is doing.
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolAn emollient that helps soften the upper layer of the skin
More about Propylene glycol dicaprateOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumNon-drying alcohol that helps water and oil mix together. Also serves as an emollient
More about Behenyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeHelps to soften the upper layer of the skin and create a nice product texture
More about Hydrogenated polydeceneUsed to create a nice product consistency while softening the upper layer of the skin
More about Pentaerythrityl tetraethylhexanoateHelps to soften the upper layer of the skin and create a nice product texture
More about Polyglyceryl-2 triisostearateA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
More about Glycyrrhiza glabra root extractA typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
More about Hydrolyzed collagenHelps to reduce hyperpigmentation and neutralize free radicals. Can be irritating
More about Kojic acidA plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
More about Scutellaria baicalensis root extractPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholUsed to thicken product formulation. Can help attract water to the upper layer of the skin
More about AlginA UV filter. Typically used to stabilize a product formulation. Can be irritating
More about Benzophenone-5An emollient that is naturally found in skin
More about CholesterolEthyl oleate is a long-chain fatty acid ethyl ester resulting from the formal condensation of the carboxy group of oleic acid with the hydroxy group of ethanol. It derives from an oleic acid. In skincare, it is used to soften the upper layer of the skin, improve the product texture and smell
More about Ethyl oleateOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
More about Hydrogenated lecithinImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
More about IsohexadecaneUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
More about LecithinUsed to create a thicker product consistency
More about Sodium acrylate/sodium acryloyldimethyl taurate copolymerHelps oil and water mix together
More about Sorbitan oleateHelps water and oil mix together and stabilize the product formulation
More about Sorbitan palmitateUsed to help oil and water mix together. Can be irritating
More about Sorbitan sesquioleateUsed to create a thicker product consistency
More about Xanthan gumA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumWater, Dipropylene glycol, Butylene glycol, Propylene glycol dicaprate, Petrolatum, Behenyl alcohol, Cetearyl alcohol, Hydrogenated rapeseed glycerides, Dimethicone, Hydrogenated polydecene, Pentaerythrityl tetraethylhexanoate, Polyglyceryl-2 triisostearate, Betula platyphylla japonica bark extract, Betula platyphylla japonica juice, Callicarpa japonica fruit extract, Disodium adenosine triphosphate, Glycyrrhiza glabra root extract, Hydrolyzed collagen, Hydrolyzed soybean extract, Kojic acid, Magnolia obovata bark extract, Mucuna birdwoodiana stem extract, Scutellaria baicalensis root extract, Tabebuia impetiginosa bark extract, Tocopherol, Alcohol, Algin, Benzophenone-5, Bht, Cholesterol, Disodium edta, Disodium succinate, Ethyl oleate, Glycerin, Hydrogenated lecithin, Isohexadecane, Lecithin, Microcrystalline cellulose, Oleyl alcohol, Polysorbate 80, Sodium acrylate/sodium acryloyldimethyl taurate copolymer, Sodium methyl stearoyl taurate, Sorbitan oleate, Sorbitan palmitate, Sorbitan sesquioleate, Succinic acid, Xanthan gum, Methylparaben, Phenoxyethanol, Parfum, Caramel
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| DecortéAQ Absolute Brightening CreamYOUR PRODUCT | KoseCoenRich Q10 Brightening Tone Up Hand Cream | Estée LauderRe-Nutriv Ultimate Lift Regenerating Youth Moisturizer Creme Rich | JergensSkin Firming Daily Toning Moisturizer | |
|---|---|---|---|---|
| Match | — | 53% | 53% | 50% |
| Price | $160.00 | $11.40−$148.60 | $350.00+$190.00 | $5.39−$154.61 |
| Shared key ingredients | — | 5 of 7 | 4 of 7 | 4 of 7 |
| Key difference | — | Mineral Oil | Linoleic Acid | Mineral Oil |
| Irritancy | High | Low | Medium | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
Judging from the ingredient list, "Decorté - AQ Absolute Brightening Cream" works well for improving skin hydration This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Glycerin, hydrolyzed collagen, butylene glycol and scutellaria baicalensis root extract in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (petrolatum, cholesterol, hydrolyzed collagen, dimethicone and cetearyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: vitamin e and lecithinWe assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 190.00$ in the United States and for 266.00CA$ in Canada.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 16 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.