Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Cleverly designed to minimise the visible signs of ageing, the facial serum is infused with a natural muscle relaxant known as Organic Spilanthes Flower."
WIMJ summary for anti-aging

This product contains ubiquinone. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"The dynamic Organic Spilanthes Flower and Astragalus Root Extract also encourage the look of normal collagen levels, while reducing the appearance of an uneven skin-tone to reveal a radiant, more luminous-looking visage."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"The formula is finished with Kahai, Cedarwood and Hyaluronic Acid, which envelop the skin in intensive hydration, locking in moisture for long-lasting, touchable softness."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 50/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.3% - 7.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 4.7%
An emollient that softens the skin
3.1% - 3.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.4% - 2.9%
Helps soften the upper layer of the skin
1.9% - 2.3%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.5% - 1.9%
Helps to create a nice product texture and spread the product more easily on the skin
1.4% - 1.7%
1% - 1.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.75% - 1.1%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.5% - 0.75%
A plant oil with a high content of linoleic acid that helps soften the upper layer of the skin and helps strengthen the skin barrier. It is an excellent moisturizer. Might have an anti-oxidant effect
0.5% - 0.75%
An emollient that helps soften the skin and might help calm down inflammation
0.45% - 0.7%
0.35% - 0.6%
0.35% - 0.6%
0.3% - 0.55%
A fragrant plant oil, can be irritating
0.3% - 0.6%
0.25% - 0.5%
0.25% - 0.45%
Used as a fragrance. Can be irritating
0.25% - 0.45%
0.2% - 0.4%
0.2% - 0.4%
Used as a fragrance. Can be irritating
0.2% - 0.35%
0.25% - 0.45%
Used to create thicker product consistency and stabilize emulsions
0.2% - 0.4%
Used to create a thicker product consistency
0.2% - 0.4%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.2% - 0.35%
The ingredient is not recognized
TBC
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
An emollient that softens skin and creates a nice product texture
0.25% - 0.45%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
0.75% - 1.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.45%
Helps oil and water mix together. Can be used as a cleansing agent
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.2% - 0.4%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.4%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
0.25% - 0.45%
Used to increase effectiveness of preservatives
0.2% - 0.35%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%

Similar products & dupes

Cowshed - Replenishing Serum
Elizabeth Grant - Caviar Cellular Recharge Super Serum
AMLY - City Screen Face Serum
Supermood - Beauty Sleep Absolute Bliss Serum
Sebamed - PRO! Hydro Serum
Superegg - Tonal Scenery Reparative Serum
InstaNatural - Age Defying & Skin Clearing Serum & Hyaluronic Oil Free Moisturizer Duo
Andalou Naturals - Age Defying Fruit Stem Cell Revitalize Serum
mirenesse - Fast Fix Chin Tuck V Shape Lifting Serum
Juice Beauty - Signal Peptides Firming Serum
Formulyst - Anti-Aging Concentrate
Price
WIMJ similarity score
39%
39%
38%
38%
37%
37%
37%
37%
37%
37%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources