Cowshed - Illuminating Serum

Cowshed Illuminating Serum

WORKS FOR
  • Moisturizing
  • Evens skin tone
  • Anti-aging
KEY INGREDIENTS
  • althaea officinalis root extract
  • betaine
  • brassica campestris seed oil
  • caprylic/capric triglyceride
  • coco-caprylate
  • glycerin
  • guaiazulene
  • lactobacillus ferment
  • polyglyceryl-6 stearate
  • prunus amygdalus dulcis oil
  • tocopherol
  • +8 more
PROMISES
FULFILLED
41 /100
IRRITANCY
HIGH
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Formula review

See a mistake?
Promise
What does the product description say?
"The ingenious component is rich in organic acids and sugars, which assist with offering an injection of youthful brightness, allowing your complexion to look clearer and more even."
WIMJ summary

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This serum is powered by an innovative brightening complex consisting of Marshmallow Root, Rice Bran and Liquorice root to help illuminate skin, reduce pigmentation and even out the complexion."
WIMJ summary

This product contains ingredients (glycyrrhiza glabra root extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"A splash of British Birch Water combined with Aloe Vera adds an intensely hydrating element to the facial serum, allowing it to lock in moisture for long-lasting, touchable softness."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, coco-caprylate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.7% - 8.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 5%
An emollient that softens the skin
3.1% - 3.8%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.3% - 2.8%
Helps attract water to the upper layer of the skin and improves the product texture
1.8% - 2.2%
Helps soften the upper layer of the skin
1.6% - 1.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.4% - 1.7%
An emollient that softens skin and creates a nice product texture
1.1% - 1.3%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.7% - 1%
0.55% - 0.8%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.45% - 0.65%
0.4% - 0.6%
The ingredient is not recognized
TBC
0.3% - 0.55%
An essential oil. Can be irritating
0.3% - 0.5%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.3% - 0.55%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.3% - 0.5%
0.25% - 0.5%
0.25% - 0.45%
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
0.25% - 0.45%
Used to thicken the product consistency
0.25% - 0.45%
Helps soften the upper layer of the skin
0.25% - 0.45%
0.25% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.25% - 0.45%
0.3% - 0.5%
Used to create a thicker product consistency
0.25% - 0.45%
A blue-colored ingredient that is traditionally used as a colorant. It has anti-inflammatory properties. For example, it is successfully used to treat diaper rash for new borns. It can help support the skin barrier by reducing inflammation
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.3% - 0.55%
A preservative
0.25% - 0.45%
Used to create thicker product consistency and stabilize emulsions
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
A preservative
0.25% - 0.45%
Used to stabilize the product formulation and can help absorb oil
0.25% - 0.5%
Helps oil and water mix together. Can be used as a cleansing agent
0.3% - 0.5%
Used to increase effectiveness of preservatives
0.25% - 0.45%
Helps dissolve other ingredients in the formula
0.25% - 0.45%
Helps to create a nice product texture and spread the product more easily on the skin
0.25% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance with a lemon scent. A likely irritant
0.2% - 0.35%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.15%
A fragrance. Can be irritating
0.15% - 0.25%
Added to create a nice product smell. Can be irritating
0.15% - 0.25%
A fragrance. Is a likely irritant
0.1% - 0.15%

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