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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"5 Anti-Aging Serum"
From product name
WIMJ summary for anti-aging

This product contains acetyl dipeptide-1 cetyl ester, acetyl hexapeptide-37, dipeptide diaminobutyroyl benzylamide diacetate, palmitoyl tripeptide-38. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: erythritol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethiconol, cyclopentasiloxane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, acetyl hexapeptide-37, dipeptide diaminobutyroyl benzylamide diacetate, palmitoyl tripeptide-38

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.4% - 6.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
4.5% - 5.5%
3.5% - 4.3%
2.6% - 3.2%
2.2% - 2.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.8% - 2.1%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
1.5% - 1.8%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
1.3% - 1.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.95% - 1.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.65% - 1%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.55% - 0.8%
Helps to attract water to the upper layer of the skin
0.5% - 0.7%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.45% - 0.7%
Typically used to stabilize the product formulations. It is a salt of polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing
0.4% - 0.6%
Can help attract water to the upper layer of the skin
0.4% - 0.6%
Might be helpful in restoring skin barrier function and calm down inflammation in skin
0.35% - 0.65%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.3% - 0.6%
Might help to improve skin hydration levels
0.3% - 0.55%
Helps soften the upper layer of the skin and creates a nice product texture
0.25% - 0.5%
0.3% - 0.55%
Helps products spread more easily and works as an emollient to soften skin
0.3% - 0.55%
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
0.25% - 0.45%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.25% - 0.5%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.55%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.55%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
0.25% - 0.5%
Helps oil and water mix together
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.3% - 0.5%
Used to thicken product formulations and create gel-like textures
0.25% - 0.5%
0.25% - 0.5%
Used to stabilize product formulations and create a nice product texture
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.3% - 0.5%
Used to stabilize product formulations and help soften the upper layer of the skin
0.3% - 0.55%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.3% - 0.5%
A preservative
0.25% - 0.5%
A preservative
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
Helps dissolve other ingredients in a formulation
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
A preservative
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.35%
Used to adjust the product's pH
0.15% - 0.3%
Used to create gel-like formulas and stabilize emulsions
0.1% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%

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Price
WIMJ similarity score
48%
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources