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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"hydration kinetics Key Benefits Blurs the look of pores and imperfectionsMattifies the skinKeeps makeup looking fresh and flawless for hoursBoosts skin’s hydrationCan be used to touch up makeup"
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: dimethicone, isododecane.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
sea salt
Has skin benefit
caprylyl glycol
Has skin benefit
parfum
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps to soften the upper layer of the skin without creating a greasy texture
4.8% - 5.9%
Used to absorb oil and can temporarily mattify skin
4.5% - 5.5%
Helps thicken the product consistency
3.2% - 3.9%
Used to stabilize product formulations and create a nice product texture
2.3% - 2.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.9% - 2.4%
A type of silicone that helps create a silky product finish and dissolve other ingredients
1.6% - 2%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
1.5% - 1.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.3% - 1.6%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.95% - 1.15%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.65% - 1%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.9% - 1.1%
Helps preserve products and creates a nice product texture
0.55% - 0.85%
A type of clay that is used to thicken the product consistency
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.65%
A preservative
0.45% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.7%
Is used to dissolve other ingredients and create nice product texture
0.45% - 0.65%
Stabilizes the product formulation
0.35% - 0.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.4% - 0.65%
A mineral that is used to improve the texture of cosmetic products
0.3% - 0.55%
A red colorant made of iron oxide. Typically is not irritating
0.3% - 0.55%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.25% - 0.45%
A colorant. Usually well-tolerated
0.25% - 0.5%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.25% - 0.45%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.2% - 0.4%
Might be able to support collagen production, but no solid research is available
0.2% - 0.4%
0.15% - 0.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.3%
Used for its fragrance. Can be irritating
0.15% - 0.25%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.1% - 0.2%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.1% - 0.2%

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Price
WIMJ similarity score
34%
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31%
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31%
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31%
Key ingredients
Common:
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources