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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"For dull or uneven, sensitive skin This sensitive skin-friendly serum is formulated with 12% vitamins and antioxidants to defend against surface free radicals while our GentleBright complex reduces the signs of photoaging."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Featuring our Gentle Bright Complex, which is powered by 2% niacinamide and nourishing antioxidants to improve skin's radiance and reduce the signs of dark spots and hyperpigmentation This lightweight, oil free serum applies smoothly without leaving a sticky residue Dermatologist tested and clinically proven to be gentle on sensitive skin"
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: sodium ascorbyl phosphate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": erythritol, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Moisturizing
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
7.8% - 9.6%
Helps attract water to the upper layer of the skin and soften it
4.2% - 5.1%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.2% - 3.9%
A type of silicone that helps soften the upper layer of the skin and create a nice product texture
2.4% - 2.9%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.9% - 2.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Can work as an exfoliant but is typically used to adjust the product pH
1.4% - 1.7%
Used to create a thicker product consistency
1.2% - 1.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps oil and water mix together. Used as a cleansing agent
0.75% - 1.1%
Used to increase effectiveness of preservatives
0.55% - 0.85%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.5% - 0.75%
Stabilizes the product formulation
0.45% - 0.7%
Naturally present in skin and helps to attract water to its upper layer
0.45% - 0.65%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
0.35% - 0.65%
Used as a fragrance and can be irritating
0.3% - 0.6%
0.3% - 0.6%
0.25% - 0.5%
0.25% - 0.45%
A plant extract that is added for its fragrance. Can be irritating
0.25% - 0.4%
A plant extract that is used as a fragrance. Its main fragrant compound is linalool
0.2% - 0.35%
Helps to attract water to the upper layer of the skin
0.2% - 0.35%
Helps thicken the product formula and create a nice product formulation
0.2% - 0.35%
0.15% - 0.25%
Used as a fragrance
0.15% - 0.25%
A preservative
0.15% - 0.25%
Used to adjust the product's pH
0.1% - 0.25%
A preservative
0.1% - 0.2%
A very irritating fragrant ingredient
0.05% - 0.1%
A preservative
0.05% - 0.05%

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