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1
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water
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Plain old water
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2
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glycerin
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One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
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3
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hydrogenated polyisobutene
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Used to improve the product consistency and soften the upper layer of the skin
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4
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cetearyl alcohol
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A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
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5
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macadamia integrifolia seed oil
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A plant oil that helps soften the upper layer of the skin
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6
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macadamia nut oil
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Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
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7
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butyrospermum parkii (shea butter)
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A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
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8
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cyclopentasiloxane
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A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
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9
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tocopheryl acetate
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A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
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10
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panthenol
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Helps attract water to the upper layer of the skin and can help improve skin barrier function
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11
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acrylates/c10 30 alkyl acrylate crosspolymer
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Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
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12
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sodium polyacrylate
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Used to create a gel-like product texture, as well as to stabilize emulsions
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13
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phenoxyethanol
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A preservative. It helps prevent bacterial growth in cosmetic products
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14
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ceteareth-20
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Helps oil and water mix together. Has some emollient properties
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15
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stearoxytrimethylsilane
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16
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stearyl alcohol
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An emollient that helps soften the skin
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17
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benzyl alcohol
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A preservative. Can be used to mask unpleasant smell. Can be irritating
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18
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farnesol
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Added to create a nice product smell. Can be irritating
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19
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sodium pca
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Naturally present in skin and helps to attract water to its upper layer
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20
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citric acid
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Can work as an exfoliant but is typically used to adjust the product pH
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21
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sodium hydroxide
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Used to adjust the product's pH
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22
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dimethiconol
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A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
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Maria from WIMJ 
