celimax The Real Noni Refresh Clay Mask

celimax The Real Noni Refresh Clay Mask

Efficacy37/100IrritancyMedium

Works for

Moisturizing
Glycerin, Butylene glycol + 1 more
Works
What the product description says
“Infused with 30% Noni Fruit Extract that delivers nutrients and rich moisture to the skin.”
Source: Lila Beauty

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.4–5.1%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.45–1.05%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.1–0.4%
Evens skin tone
No ingredient credited for this claim
Not delivered
What the product description says
“Bentonite, a highly absorbent clay, effectively purifies the skin for a brighter and clearer skin tone.”
Source: Lila Beauty

Effective ingredients missing or their concentration is too low

Can it cause trouble?

Irritancy
2 strong irritants: Alcohol denat., Parfum
Medium risk
We flagged 5 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Alcohol denat.Produces temporary toning effect. Can help dissolve other ingredients or preserve productsHigh~4.1–6.1%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.15–0.5%est.
1,2-hexanediolA preservativeMedium~1.2–1.8%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.6–1.4%est.
EthylhexylglycerinA preservativeMedium~0.2–0.7%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Morinda citrifolia extract30.5%
Formula
Kaolin23%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~3.4–5.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Bentonite7.5%
Formula
Irritation risk
Low
Works for
Anti-blemish

Helps stabilize the product formulation

More about Bentonite
Propanediol~4.6–6.9%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Alcohol denat.~4.1–6.1%
Irritant · high
Irritation risk
High

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

More about Alcohol denat.
1,2-hexanediol~1.2–1.8%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Dipropylene glycol~2.2–3.3%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Iron oxides~2–3%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Morinda citrifolia fruit extract~1.5–2.2%
Formula
Iron oxides~1.1–1.7%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Citric acid~0.6–1.4%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Xanthan gum~0.5–1.15%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Butylene glycol~0.45–1.05%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Betula platyphylla japonica juice~0.35–0.85%
Formula
Ethylhexylglycerin~0.2–0.7%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Parfum~0.15–0.5%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Allantoin~0.1–0.4%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryMoisturizingReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Saponaria officinalis extract~0.1–0.35%
Formula
Kigelia africana fruit extract~0.1–0.3%
Formula
Ingredient list view

Morinda citrifolia extract, Kaolin, Water, Glycerin, Bentonite, Propanediol, Alcohol denat., 1,2-hexanediol, Dipropylene glycol, Iron oxides, Morinda citrifolia fruit extract, Iron oxides, Citric acid, Xanthan gum, Butylene glycol, Betula platyphylla japonica juice, Ethylhexylglycerin, Parfum, Allantoin, Saponaria officinalis extract, Kigelia africana fruit extract

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Amazon USPrice as of 11/13 15:29 GMT
$21.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
celimaxThe Real Noni Refresh Clay MaskYOUR PRODUCTNooniBlack Superfood Clay MaskKiehl'sRare Earth Deep Pore Cleansing MasqueBondi SandsBondi Babe Clay Mask
Match—45%45%44%
Price$21.00$21.80+$0.80$34.23+$13.23$11.96−$9.04
Shared key ingredients—2 of 22 of 22 of 2
Key difference—PanthenolAvena Sativa Kernel FlourAphanizomenon Flos-Aquae Extract
Irritancy Medium Low Low Low
Drying alcohol Contains drying alcohol ———
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 3 studies and safety reviews.

  1. 1
  2. 2
  3. 3
celimax The Real Noni Refresh Clay Mask
celimaxThe Real Noni Refresh Clay Mask

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As an Amazon Associate, WIMJ earns from qualifying purchases.