This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

glycerin 3.6% - 5.4%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

butylene glycol 0.55% - 1.25%

Irritation risk:

Concentration: Effectiveness: LOW

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

allantoin 0.1% - 0.45%

Irritation risk:

Concentration: Insufficient!

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

Anti-blemish

What does the product description say?

This clay mask is formulated with Kaolin and Bentonite clay which are effective at removing excess sebum, dead skin cells, and impurities from clogged pores.

Source: beMUSED

Effective ingredients missing or their concentration is too low.

kaolin 23% - 34%

Irritation risk:

Concentration: Effectiveness: LOW

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

bentonite 4.8% - 7.3%

Irritation risk:

Concentration: Effectiveness: LOW

Helps stabilize the product formulation

allantoin 0.1% - 0.45%

Irritation risk:

Concentration: Insufficient!

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

Exfoliation

What does the product description say?

This clay mask is formulated with Kaolin and Bentonite clay which are effective at removing excess sebum, dead skin cells, and impurities from clogged pores.

Source: beMUSED

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

allantoin 0.1% - 0.45%

Irritation risk:

Concentration: Insufficient!

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

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Ingredients & concentrations

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Key Actives

camellia sinensis leaf extract 0.3% - 0.7%

Irritation risk:

Works for: Antibacterial, Anti-oxidation, Anti-aging, Anti-blemish, Moisturizing, Evens skin tone

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

kaolin 23% - 34%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

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Potential irritants

alcohol 2.2% - 3.3%

Irritation risk:

Works for: Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

perilla frutescens leaf extract 0.1% - 0.5%

Irritation risk:

Works for: Anti-oxidation

Used as a fragrance for its mint-like smell

Comodogenic ingredients

We couldn't find any comodogenic ingredients in this product

All ingredients

morinda citrifolia extract 30%

Irritation risk:

kaolin 23% - 34%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

water 9.3% - 13.9%

Irritation risk:

Plain old water

Ingredient list view

Morinda citrifolia extract, Kaolin, Water, Bentonite, Glycerin, Propanediol, Alcohol, 1,2-hexanediol, Morinda citrifolia fruit extract, Dipropylene glycol, Iron oxides, Ci 77492, Butylene glycol, Iron oxides, Ci 77499, Xanthan gum, Citric acid, Betula platyphylla japonica juice, Ethylhexylglycerin, Camellia sinensis leaf extract, Glycyrrhiza glabra root extract, Agrimonia eupatoria extract, Prunus amygdalus amara kernel oil, Allantoin, Perilla frutescens leaf extract, Saponaria officinalis extract, Pyrus malus leaf extract, Kigelia africana fruit extract, Vanilla planifolia fruit extract, Jasminum officinale flower extract

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WIMJ similarity score		46%	45%	44%	43%	43%	42%	42%	42%	42%	42%
Key ingredients	camellia sinensis leaf extract glycerin +1 more	Common: camellia sinensis leaf extract glycerin +1 more Other: panthenol gelidiella acerosa extract +1 more	Common: camellia sinensis leaf extract glycerin +1 more Other: bakuchiol beta-sitosterol +5 more	Common: camellia sinensis leaf extract glycerin +1 more Other: caprylic/capric triglyceride corallina officinalis extract +2 more	Common: camellia sinensis leaf extract glycerin Other: aphanizomenon flos-aquae extract butyl methoxydibenzoylmethane +6 more	Common: camellia sinensis leaf extract glycerin +1 more Other: panthenol helianthus annuus seed oil +3 more	Common: glycerin camellia sinensis leaf extract +1 more Other: potassium azeloyl diglycinate ethyl linoleate +2 more	Common: glycerin kaolin +1 more Other: lactic acid caprylic/capric triglyceride +6 more	Common: camellia sinensis leaf extract glycerin Other: allantoin betaine +2 more	Common: camellia sinensis leaf extract glycerin Other: niacinamide ascorbyl glucoside +18 more	Common: camellia sinensis leaf extract glycerin Other: betaine biosaccharide gum-1
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH
Potential Irritants	jasminum officinale flower extract Has skin benefit? vanilla planifolia fruit extract Has skin benefit? +6 more	parfum Has skin benefit? melia azadirachta leaf extract Has skin benefit? +7 more	lavandula angustifolia oil Has skin benefit? pelargonium graveolens flower oil Has skin benefit? +10 more	actinidia chinensis fruit extract Has skin benefit? caprylhydroxamic acid Has skin benefit? +7 more	parfum Has skin benefit? caprylyl glycol Has skin benefit? +6 more	parfum Has skin benefit? ascorbic acid Has skin benefit? +11 more	citrus aurantium bergamia peel oil Has skin benefit? menthol Has skin benefit? +14 more	cryptomeria japonica leaf extract Has skin benefit? citrus unshiu peel extract Has skin benefit? +16 more	rosa gallica flower extract Has skin benefit? caffeine Has skin benefit? +4 more	menthyl lactate Has skin benefit? o-cymen-5-ol Has skin benefit? +8 more	citronellol Has skin benefit? linalool Has skin benefit? +10 more
All ingredients	morinda citrifolia extract Has skin benefit? kaolin Has skin benefit? +28 more	water Has skin benefit? kaolin Has skin benefit? +19 more	water Has skin benefit? glycerin Has skin benefit? +31 more	water Has skin benefit? kaolin Has skin benefit? +26 more	butyl methoxydibenzoylmethane Has skin benefit? homosalate Has skin benefit? +24 more	water Has skin benefit? kaolin Has skin benefit? +27 more	water Has skin benefit? illite Has skin benefit? +35 more	silica Has skin benefit? glycerin Has skin benefit? +69 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +40 more	water Has skin benefit? glycyrrhiza uralensis root extract Has skin benefit? +36 more

PRODUCT REVIEW

celimax The Real Noni Refresh Clay Mask

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Moisturizing

What does the product description say?

Anti-blemish

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Exfoliation

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