Cake Bouncy Milk Serum Ultra Hydrating Serum

Cake Bouncy Milk Serum Ultra Hydrating Serum

Efficacy75/100IrritancyMedium

Works for

Moisturizing
Acetamidoethoxyethanol, Coco-caprylate/caprate + 20 more
Works
What the product description says
“Bouncy Milk Serum Ultra Hydrating Serum”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: acetamidoethoxyethanol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, simmondsia chinensis seed oil.

AcetamidoethoxyethanolKey active· HumectantEffect: HighA new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.~1.9–2.9%
Coco-caprylate/caprateKey active· EmollientEffect: MediumHelps to soften the upper layer of the skin without creating a greasy texture~0.35–0.8%
Adansonia digitata seed oilKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~0.35–0.75%
Saccharide isomerateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~0.3–0.7%
Simmondsia chinensis seed oilKey active· Emollient, OcclusiveEffect: HighSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.~0.2–0.75%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~0.2–0.7%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.15–0.55%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.15–0.65%
Hydrolyzed sodium hyaluronateKey activeEffect: HighAttracts water into the upper layer of the skin~0.15–0.6%
PhospholipidsKey activeEffect: MediumEmollients that are naturaly present in skin. In addition, they help water and oil mix together in the product~0.15–0.6%
Brassica campestris seed oilKey activeEffect: MediumHelps soften the upper layer of the skin~0.15–0.6%
Isohexadecane· EmollientEffect: LowImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent~0.45–1.05%
Glyceryl undecylenate· EmollientEffect: LowHelps oil and water mix together and helps preserve the product formulation~0.35–0.75%
Glyceryl caprylate· EmollientEffect: LowAn emollient that can also help water and oil mix together, as well as prevent bacteria growth in products~0.3–0.7%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~0.15–0.5%
Linum usitatissimum seed oilEffect: Low~0.15–0.55%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.75%
Rosa damascena flower waterEffect: Low, below effective doseUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating~0.15–0.55%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.15–0.6%
PanthenolUnder-dosedHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.15–0.65%
Avena sativa kernel extractUnder-dosedAn effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties~0.15–0.7%
Pyrus malus fruit extractUnder-dosedCan have some moisturizing properties due to its sugar content~0.15–0.65%

Can it cause trouble?

Irritancy
1 strong irritant: Rosa damascena flower water
Medium risk
We flagged 16 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Sodium laureth sulfateWorks as a foaming cleansing agentHigh~0.45–1.05%est.
Rosa damascena flower waterUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritatingHigh~0.15–0.55%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~5–7.6%est.
Simmondsia chinensis seed oilSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.Medium~4.9–7.4%est.
Isostearyl isostearateHelps soften the upper layer of the skin and improve the product texture. It can be comedogenicMedium~0.85–1.3%est.
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~0.45–1.05%est.
CaffeineMight be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyesMedium~0.2–0.8%est.
Sorbityl laurateHelps oil and water mix togetherMedium~0.2–0.7%est.
Polysorbate 60Helps oil and water mix togetherMedium~0.15–0.7%est.
EthylhexylglycerinA preservativeMedium~0.15–0.65%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.15–0.65%est.
Potassium sorbateA preservativeMedium~0.3–0.6%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.15–0.65%est.
Pyrus malus fruit extractCan have some moisturizing properties due to its sugar contentMedium~0.15–0.65%est.
Adansonia digitata seed oilHelps soften the upper layer of the skinMedium~0.35–0.75%est.
Glyceryl undecylenateHelps oil and water mix together and helps preserve the product formulationMedium~0.35–0.75%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Isostearyl isostearateHelps soften the upper layer of the skin and improve the product texture. It can be comedogenic3/5~0.85–1.3%est.
Sodium laureth sulfateWorks as a foaming cleansing agent2/5~0.45–1.05%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Citrullus lanatus seed oil~22–33%
Formula
Aloe barbadensis leaf juice~5–7.6%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAntibacterialAnti-inflammatoryReduces irritationReduces rednessAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Simmondsia chinensis seed oil~4.9–7.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil
Avena sativa kernel extract~3.6–5.4%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryReduces irritationMoisturizingReduces rednessAnti-oxidation

An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties

More about Avena sativa kernel extract
Water~2.6–3.9%
Formula
Irritation risk
Low

Plain old water

More about Water
Acetamidoethoxyethanol~1.9–2.9%
Key active
Irritation risk
Low
Works for
Moisturizing

A new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.

More about Acetamidoethoxyethanol
C9-12 alkane~1.5–2.2%
Formula
Irritation risk
Low

Helps dissolve other ingredients in a formulation

More about C9-12 alkane
Propanediol~1.2–1.8%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Sorbitan stearate~1–1.45%
Formula
Irritation risk
Low
Works for
Cleansing

Helps water and oil mix together

More about Sorbitan stearate
Isostearyl isostearate~0.85–1.3%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5

Helps soften the upper layer of the skin and improve the product texture. It can be comedogenic

More about Isostearyl isostearate
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~0.45–1.05%
Irritant · medium
Irritation risk
Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer
Phenoxyethanol~0.4–0.9%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Isohexadecane~0.45–1.05%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent

More about Isohexadecane
Saccharide isomerate~0.3–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Saccharide isomerate
Caffeine~0.2–0.8%
Irritant · medium
Irritation risk
Medium
Works for
De-puffingAnti-oxidation

Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes

More about Caffeine
Acrylates/beheneth-25 methacrylate copolymer~0.3–0.7%
Formula
Coco-caprylate/caprate~0.35–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin without creating a greasy texture

More about Coco-caprylate/caprate
Tocopherol~0.2–0.75%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Sorbityl laurate~0.2–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Sorbityl laurate
Panthenol~0.15–0.65%
Under-dosed
Irritation risk
Low
Works for
MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Polysorbate 60~0.15–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Ethylhexylglycerin~0.15–0.65%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Linum usitatissimum seed oil~0.15–0.55%
Formula
Irritation risk
Low
Works for
Moisturizing
More about Linum usitatissimum seed oil
Brassica campestris seed oil~0.15–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Brassica campestris seed oil
Sodium laureth sulfate~0.45–1.05%
Comedogenic 2/5Irritant · high
Irritation risk
High
Comedogenicity
2/5
Works for
Cleansing

Works as a foaming cleansing agent

More about Sodium laureth sulfate
Simmondsia chinensis seed oil~0.2–0.75%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil
Helianthus annuus seed oil~0.2–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Glycerin~0.15–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Sodium hyaluronate~0.15–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Hydrolyzed sodium hyaluronate~0.15–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Attracts water into the upper layer of the skin

More about Hydrolyzed sodium hyaluronate
Niacinamide~0.15–0.6%
Under-dosed
Irritation risk
Low
Works for
Anti-agingAnti-blemishEvens skin toneMoisturizingReduces irritationAnti-inflammatoryAntibacterialReduces redness

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Raphanus sativus seed extract~0.15–0.55%
Formula
Rosa damascena flower water~0.15–0.55%
Irritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidation

Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating

More about Rosa damascena flower water
Citric acid~0.15–0.65%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Sodium benzoate~0.25–0.5%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Potassium sorbate~0.3–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Sodium citrate~0.15–0.65%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Pyrus malus fruit extract~0.15–0.65%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

Can have some moisturizing properties due to its sugar content

More about Pyrus malus fruit extract
Adansonia digitata seed oil~0.35–0.75%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Adansonia digitata seed oil
Citrullus lanatus seed oil~0.3–0.75%
Formula
Glyceryl undecylenate~0.35–0.75%
Irritant · medium
Irritation risk
Medium
Works for
CleansingMoisturizing

Helps oil and water mix together and helps preserve the product formulation

More about Glyceryl undecylenate
Glyceryl caprylate~0.3–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products

More about Glyceryl caprylate
Aloe barbadensis leaf juice~0.15–0.5%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryReduces irritationReduces rednessAntibacterialAnti-agingAnti-blemish

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Adansonia digitata fruit extract~0.15–0.7%
Formula
Phospholipids~0.15–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product

More about Phospholipids
Xanthan gum~0.15–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Sodium hydroxide~0.1–0.4%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Avena sativa kernel extract~0.15–0.7%
Under-dosed
Irritation risk
Low
Works for
Reduces irritationMoisturizingAnti-inflammatoryReduces rednessAnti-oxidation

An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties

More about Avena sativa kernel extract
Ingredient list view

Citrullus lanatus seed oil, Aloe barbadensis leaf juice, Simmondsia chinensis seed oil, Avena sativa kernel extract, Water, Acetamidoethoxyethanol, C9-12 alkane, Propanediol, Sorbitan stearate, Isostearyl isostearate, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Phenoxyethanol, Isohexadecane, Saccharide isomerate, Caffeine, Acrylates/beheneth-25 methacrylate copolymer, Coco-caprylate/caprate, Tocopherol, Sorbityl laurate, Panthenol, Polysorbate 60, Ethylhexylglycerin, Linum usitatissimum seed oil, Brassica campestris seed oil, Sodium laureth sulfate, Simmondsia chinensis seed oil, Helianthus annuus seed oil, Glycerin, Sodium hyaluronate, Hydrolyzed sodium hyaluronate, Niacinamide, Raphanus sativus seed extract, Rosa damascena flower water, Citric acid, Sodium benzoate, Potassium sorbate, Sodium citrate, Pyrus malus fruit extract, Adansonia digitata seed oil, Citrullus lanatus seed oil, Glyceryl undecylenate, Glyceryl caprylate, Aloe barbadensis leaf juice, Adansonia digitata fruit extract, Phospholipids, Xanthan gum, Sodium hydroxide, Avena sativa kernel extract

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🇨🇦 Cake Beauty (CA)50 mL
≈ $14.14
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
CakeBouncy Milk Serum Ultra Hydrating SerumYOUR PRODUCTSimpleBooster Serum 3% Hyaluronic Acid & Vitamin BBaleaNiacinamide SerumLuzern LaboratoriesLuzern WE3 Triple Action Serum Wrinkle Corrector
Match—81%80%80%
Price—$6.71$20.06—
Shared key ingredients—6 of 124 of 124 of 12
Key difference—PantolactoneAllantoinAcetyl Octapeptide-3
Irritancy Medium Low Low Low
Drying alcohol————
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Product summary

"Cake - Bouncy Milk Serum Ultra Hydrating Serum" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Humectants (sodium hyaluronate 0.15% - 0.55%, glycerin 0.15% - 0.65%, saccharide isomerate 0.30% - 0.70% and acetamidoethoxyethanol 1.90% - 2.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "Cake" is cruelty free, but its parent company is not.

Price

The product retails for 19.99CA$ in Canada.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.

  1. 1
  2. 2
  3. 3
  4. 4
    Vitamin E in dermatologyncbi.nlm.nih.gov
  5. 5
    Vitamin E and Skin Healthlpi.oregonstate.edu
  6. 6
Cake Bouncy Milk Serum Ultra Hydrating Serum
CakeBouncy Milk Serum Ultra Hydrating Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.