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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A moisturizing ingredient that prevents wrinkles and helps maintain healthy skin."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: adenosine, centella asiatica extract.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Extreme Moisture Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, betaine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: hydrolyzed collagen, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: arbutin.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (arbutin, centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 7%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
3.6% - 5.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.7% - 4%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
2% - 3%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.8% - 2.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.4% - 2.2%
The ingredient is not recognized
TBC
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
1.3% - 1.9%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
1.1% - 1.6%
0.85% - 1.25%
A plant extract that has some anti-inflammatory properties, can help attract water to the upper layer of the skin and is also used to thicken the product formulations
0.5% - 1.2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.5% - 1.15%
Long sugars that help attract water to the upper layer of the skin
0.4% - 0.9%
Helps attract water to the upper layer of the skin and improves the product texture
0.3% - 0.75%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.15% - 0.65%
Helps preserve products and creates a nice product texture
0.2% - 0.75%
A preservative
0.1% - 0.5%
A mushroom extract that might help attract water to the upper layer of the skin
0.1% - 0.45%
0.1% - 0.35%
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
0.1% - 0.3%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.05% - 0.25%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.05% - 0.2%
Used to create a thicker product consistency
0.05% - 0.15%

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