BIHAKU JOSHI White Mask

BIHAKU JOSHI White Mask

Efficacy100/100IrritancyMedium

Works for

Moisturizing
Ceramide 3, Glycerin + 10 more
Works well
What the product description says
“Brand from Japan BIHAKU JOSHI. BIHAKU JOSHI White Mask is a 5 additive free formula with moisturizing ingredients to keep your skin moist and beautiful.”
Source: Yesstyle

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, glycine soja seed extract.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 3

Ceramide 3Hero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.15–0.6%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.7–5.5%
Lactic acidKey active· HumectantEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~2–3%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.35–0.85%
Glycine soja seed extractKey active· EmollientEffect: MediumAn emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.~0.35–0.8%
AtelocollagenKey activeEffect: HighA protein that helps to attract moisture to the upper layer of the skin and might be helpful in reducing fine lines and wrinkles~0.3–0.75%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.2–0.8%
Royal jelly extractKey active· HumectantEffect: MediumA compound secreted by bees. Might be able to attract water to the top layer of the skin. Avoid if sensitive to honey and bee products~0.2–0.7%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~5.8–8.8%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~2.7–4.1%
Hydrolyzed conchiolin proteinEffect: Low~0.6–1.4%
Argania spinosa kernel oilUnder-dosedAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties~0.15–0.7%
Evens skin tone
Not advertised by the brand · Hydroquinone, Lactic acid + 3 more
Works well

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: hydroquinone.

In addition, this product contains lactic acid. This ingredient (ingredients) might help reduce hyperpigmentation, but the effect, if any, is likely to be small.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: arbutin, ascorbyl glucoside, glycine soja seed extract.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

HydroquinoneHeroEffect: HighA potent anti-pigmentation active. It can have serious side-effects though and ideally is used under supervision of a doctor. It should not be used over a long period of time (over a year).~0.4–0.95%
Lactic acidKey activeEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~2–3%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.1–1.6%
ArbutinKey activeEffect: MediumBeta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin~0.45–1.1%
Glycine soja seed extractEffect: LowAn emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.~0.35–0.8%
Exfoliation
Not advertised by the brand · Lactic acid
Works well

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid.

Lactic acidKey activeEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~2–3%
Anti-aging
Not advertised by the brand · Lactic acid, Ascorbyl glucoside + 2 more
May help

This product contains ascorbyl glucoside, atelocollagen, lactic acid. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Lactic acidKey activeEffect: MediumAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~2–3%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.1–1.6%
AtelocollagenKey activeEffect: MediumA protein that helps to attract moisture to the upper layer of the skin and might be helpful in reducing fine lines and wrinkles~0.3–0.75%
Glycine soja seed extractEffect: LowAn emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.~0.35–0.8%
Anti-oxidation
Not advertised by the brand · Ascorbyl glucoside, Arbutin + 2 more
May help

This product contains antioxidants (arbutin, ascorbyl glucoside) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.1–1.6%
ArbutinKey activeEffect: MediumBeta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin~0.45–1.1%
Glycine soja seed extractEffect: LowAn emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.~0.35–0.8%
Argania spinosa kernel oilEffect: Low, below effective doseAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties~0.15–0.7%

Can it cause trouble?

Irritancy
10 flagged ingredients
Medium risk
We flagged 10 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
HydroquinoneA potent anti-pigmentation active. It can have serious side-effects though and ideally is used under supervision of a doctor. It should not be used over a long period of time (over a year).High~0.4–0.95%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~2.7–4.1%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~2–3%est.
Ascorbyl glucosideA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsMedium~1.1–1.6%est.
Hydrolyzed conchiolin protein—Medium~0.6–1.4%est.
ArbutinBeta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutinMedium~0.45–1.1%est.
Glycine soja seed extractAn emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.Medium~0.35–0.8%est.
Royal jelly extractA compound secreted by bees. Might be able to attract water to the top layer of the skin. Avoid if sensitive to honey and bee productsMedium~0.2–0.7%est.
Argania spinosa kernel oilAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant propertiesMedium~0.15–0.7%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.1–0.35%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Butylene glycol~5.8–8.8%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Glycerin~3.7–5.5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Pentylene glycol~2.7–4.1%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Lactic acid~2–3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneMoisturizingExfoliationAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Oryza sativa bran~1.8–2.8%
Formula
Fermented liquid
Not recognized
Placental extract~1.4–2.2%
Formula
Soymilk~1.2–1.8%
Formula
Irritation risk
Low
More about Soymilk
Fermented liquid
Not recognized
Ascorbyl glucoside~1.1–1.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-agingAnti-oxidation

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about Ascorbyl glucoside
Hydrolyzed conchiolin protein~0.6–1.4%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing
More about Hydrolyzed conchiolin protein
Arbutin~0.45–1.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin tone

Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin

More about Arbutin
Hydroquinone~0.4–0.95%
Hero · Evens skin toneIrritant · high
Irritation risk
High
Works for
Evens skin tone

A potent anti-pigmentation active. It can have serious side-effects though and ideally is used under supervision of a doctor. It should not be used over a long period of time (over a year).

More about Hydroquinone
Sodium hyaluronate~0.35–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Atelocollagen~0.3–0.75%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-aging

A protein that helps to attract moisture to the upper layer of the skin and might be helpful in reducing fine lines and wrinkles

More about Atelocollagen
Glycine soja seed extract~0.35–0.8%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingReduces rednessAnti-agingAnti-oxidationEvens skin tone

An emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.

More about Glycine soja seed extract
Roe extract~0.2–0.75%
Formula
Irritation risk
Low
More about Roe extract
Saxifraga sarmentosa extract~0.2–0.75%
Formula
Hatomugi seed extract
Not recognized
Royal jelly extract~0.2–0.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A compound secreted by bees. Might be able to attract water to the top layer of the skin. Avoid if sensitive to honey and bee products

More about Royal jelly extract
Squalane~0.2–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Argania spinosa kernel oil~0.15–0.7%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties

More about Argania spinosa kernel oil
Ceramide 3~0.15–0.6%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingReduces irritationAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide 3
Xanthan gum~0.15–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Hydroxyethylcellulose~0.1–0.5%
Formula
Irritation risk
Low

Used to thicken product formulations and create gel-like textures

More about Hydroxyethylcellulose
Phenoxyethanol~0.1–0.4%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Citrate
Not recognized
Sodium citrate~0.1–0.35%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Etidronic acid~0.05–0.3%
Formula
Irritation risk
Low
More about Etidronic acid
Peg-60~0.05–0.2%
Formula
Irritation risk
Low
More about Peg-60
Ingredient list view

Water, Butylene glycol, Glycerin, Pentylene glycol, Lactic acid, Oryza sativa bran, Unknown, Placental extract, Soymilk, Unknown, Ascorbyl glucoside, Hydrolyzed conchiolin protein, Arbutin, Hydroquinone, Sodium hyaluronate, Atelocollagen, Glycine soja seed extract, Roe extract, Saxifraga sarmentosa extract, Unknown, Royal jelly extract, Squalane, Argania spinosa kernel oil, Ceramide 3, Xanthan gum, Hydroxyethylcellulose, Phenoxyethanol, Unknown, Sodium citrate, Etidronic acid, Peg-60

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Yesstyle
$12.70
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
BIHAKU JOSHIWhite MaskYOUR PRODUCTMatsuyamaHadauru Moisturizing Infusion MaskMedik8H.E.O MaskMEDIHEALD.N.A Hydrating Protein Sheet Mask
Match—45%41%40%
Price$12.70$26.48+$13.78$68.00+$55.30—
Shared key ingredients—3 of 104 of 103 of 10
Key difference—Ceramide 1Acetyl GlucosamineCopper Tripeptide-1
Irritancy Medium Low Medium Medium
Drying alcohol————
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Product summary

"BIHAKU JOSHI - White Mask" is effective for: Moisturizing, Evens skin tone and Exfoliation

This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • This product contains acids (lactic acid 2.00% - 3.00%). Their concentration is low, and they will not have a strong exfoliating effect. Instead, they work to support the skin natural acid mantle and to attract water (as humectants). Lactic acid is particularly good in attracting water to the upper layer of the skin and improving the skin barrier.
  • Ceramides (ceramide 3 0.15% - 0.60%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
  • Humectants (lactic acid 2.00% - 3.00%, sodium hyaluronate 0.35% - 0.85% and glycerin 3.70% - 5.50%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails for 12.70$ in the United States.

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BIHAKU JOSHI White Mask
BIHAKU JOSHIWhite Mask

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.