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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Enriched with the natural vitamins of Avocado Oil, the skin barrier is conditioned and protected with Ceramides to create softer, more youthful skin."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

See a mistake?
Promise
What does the product description say?
"Hydrating Face Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, betaine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cholesterol, glyceryl caprylate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 1, ceramide 3, ceramide 4, phytosphingosine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.3% - 7.7%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
4.2% - 5.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Helps soften the upper layer of the skin
2.4% - 2.9%
Helps attract water to the upper layer of the skin and improves the product texture
1.8% - 2.3%
Helps to attract water to the upper layer of the skin. Can add sweet taste to lip products
1.6% - 2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.4% - 1.7%
Helps attract water to the upper layer of the skin
1.1% - 1.4%
0.95% - 1.15%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.7% - 1.05%
An emollient that helps create a nice silky finish on the skin
0.6% - 0.9%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.65% - 0.95%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.5% - 0.75%
0.4% - 0.6%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.45% - 0.7%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.45% - 0.7%
An emollient that is naturally found in skin
0.4% - 0.65%
Helps water and oil mix together
0.3% - 0.6%
Used to increase effectiveness of preservatives
0.3% - 0.55%
A preservative
0.16% - 0.32%
A preservative
0.2% - 0.4%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.25% - 0.45%
Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency
0.15% - 0.3%
0.15% - 0.3%
Used to create a thicker product consistency
0.15% - 0.25%
Used to thicken product formulations and create gel-like textures
0.1% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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