
“It's formulated with 15% niacinamide to brighten and moisturize skin, centella asiatica extract to deliver a soothing effect and sodium hyaluronate to supply hydrating care.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“It's formulated with 15% niacinamide to brighten and moisturize skin, centella asiatica extract to deliver a soothing effect and sodium hyaluronate to supply hydrating care.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, glyceryl acrylate/acrylic acid copolymer.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica extract.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product contains antioxidants (centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.


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Filter by role to see what each ingredient is doing.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolHelps attract water to the upper layer of the skin and soften it
More about Methyl gluceth-20Helps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
More about Centella asiatica extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
More about Hamamelis virginiana waterA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
More about Portulaca oleracea extractHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency
More about Glyceryl acrylate/acrylic acid copolymerWater, Niacinamide, Glycerin, Butylene glycol, 1,2-hexanediol, Methyl gluceth-20, Panthenol, Carbomer, Tromethamine, Centella asiatica extract, Hamamelis virginiana water, Portulaca oleracea extract, Ethylhexylglycerin, Allantoin, Disodium edta, Sodium hyaluronate, Glyceryl acrylate/acrylic acid copolymer
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| BellflowerNiacinamide 15% SerumYOUR PRODUCT | VieganoLicorice Root + Tranexamic Acid Vegan Brightening Serum | SCINICHyaluronic Acid Ampoule Serum | VT CosmeticsHydrop Reedle Shot 100hL | |
|---|---|---|---|---|
| Match | — | 100% | 100% | 100% |
| Price | $14.00 | — | $17.60+$3.60 | $18.00+$4.00 |
| Shared key ingredients | — | 5 of 6 | 5 of 6 | 6 of 6 |
| Key difference | — | Dipotassium Glycyrrhizate | Madecassoside | Madecassoside |
| Irritancy | Medium | Low | Low | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: BLANC DIVA Rebirth SerumBeauty of Joseon Light On Vitamin C Serum for Radiance & Dark Spot Correction
"Bellflower - Buy Bellflower Niacinamide 15% Serum in Australia - Korean Skincare Online" is effective for: Moisturizing, Anti-blemish, Anti-aging and Evens skin tone
The product retails for 18.95A$ in Australia.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.
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