The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: persea gratissima oil, stearic acid.

glycerin 2.7% - 4.1%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

persea gratissima oil 0.9% - 1.35%

Irritation risk:

Concentration: Effectiveness: HIGH

An emollient that helps soften the skin and could be helpful in repairing its barrier function

glyceryl stearate se 2% - 3.1%

Irritation risk: Comedogenicity: Medium

Concentration: Effectiveness: MEDIUM

Used to stabilize the product formulations and works as an emollient

Anti-blemish

What does the product description say?

Clarifying Clay Mask

Source: From product name

Effective ingredients missing or their concentration is too low.

kaolin 5.5% - 8.2%

Irritation risk:

Concentration: Effectiveness: LOW

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

bentonite 3.8% - 5.7%

Irritation risk:

Concentration: Effectiveness: LOW

Helps stabilize the product formulation

allantoin 0.15% - 0.65%

Irritation risk:

Concentration: Insufficient!

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

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Ingredients & concentrations

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Key Actives

allantoin 0.15% - 0.65%

Irritation risk:

Works for: Anti-inflammatory, Moisturizing, Anti-blemish, Reduces irritation, Reduces redness, Exfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

kaolin 5.5% - 8.2%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

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Potential irritants

imidazolidinyl urea 0.3% - 0.6%

Irritation risk:

A preservative. Is more irritating than many other preservatives available

parfum 0.2% - 0.75%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

Comodogenic ingredients

glyceryl stearate se 2% - 3.1%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

Used to stabilize the product formulations and works as an emollient

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

kaolin 5.5% - 8.2%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

bentonite 3.8% - 5.7%

Irritation risk:

Works for: Anti-blemish

Helps stabilize the product formulation

Ingredient list view

Water, Kaolin, Bentonite, Glycerin, Glyceryl stearate se, Aloe barbadensis extract, Unknown, Stearic acid, Polysorbate 20, Titanium dioxide, Persea gratissima oil, Imidazolidinyl urea, Methylparaben, Allantoin, Parfum, Methylchloroisothiazolinone, Symphytum officinale extract, Calendula officinalis extract, Gold, Rosa damascena extract, Hamamelis virginiana extract

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WIMJ similarity score		43%	42%	40%	40%	40%	40%	40%	40%	40%	40%
Key ingredients	allantoin glycerin +4 more	Common: glycerin kaolin +1 more Other: salicylic acid panthenol +9 more	Common: glycerin kaolin +1 more Other: arginine butyrospermum parkii butter +4 more	Common: glycerin persea gratissima oil Other: arginine betaine +1 more	Common: allantoin glycerin +2 more Other: argania spinosa kernel oil butyrospermum parkii butter +4 more	Common: glycerin kaolin +1 more Other: urea panthenol +5 more	Common: glycerin kaolin Other: simmondsia chinensis seed extract sodium hyaluronate +1 more	Common: allantoin glycerin +1 more Other: caprylic/capric triglyceride	Common: allantoin glycerin +1 more Other: camellia sinensis leaf extract copper gluconate +6 more	Common: glycerin kaolin Other: camellia sinensis leaf extract caprylic/capric triglyceride +3 more	Common: glycerin kaolin +1 more Other: cocos nucifera fruit extract sodium lactate
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM
Potential Irritants	hamamelis virginiana extract Has skin benefit? rosa damascena extract Has skin benefit? +7 more	parfum Has skin benefit? salicylic acid Has skin benefit? +11 more	ci 19140 Has skin benefit? alcohol Has skin benefit? +7 more	parfum Has skin benefit? citrus aurantium dulcis fruit extract Has skin benefit? +10 more	ci 16035 Has skin benefit? parfum Has skin benefit? +10 more	actinidia chinensis fruit extract Has skin benefit? rosmarinus officinalis extract Has skin benefit? +7 more	parfum Has skin benefit? sodium methyl cocoyl taurate Has skin benefit? +8 more	parfum Has skin benefit? caprylyl glycol Has skin benefit? +4 more	nasturtium officinale extract Has skin benefit? propylene glycol Has skin benefit? +20 more	actinidia chinensis fruit extract Has skin benefit? caprylhydroxamic acid Has skin benefit? +7 more	parfum Has skin benefit? illicium verum fruit extract Has skin benefit? +5 more
All ingredients	water Has skin benefit? kaolin Has skin benefit? +19 more	aloe barbadensis leaf juice Has skin benefit? kaolin Has skin benefit? +34 more	water Has skin benefit? glycerin Has skin benefit? +33 more	water Has skin benefit? glycerin Has skin benefit? +20 more	water Has skin benefit? isopropyl palmitate Has skin benefit? +27 more	water Has skin benefit? magnesium aluminum silicate Has skin benefit? +28 more	water Has skin benefit? kaolin Has skin benefit? +26 more	water Has skin benefit? kaolin Has skin benefit? +20 more	water Has skin benefit? glycerin Has skin benefit? +53 more	water Has skin benefit? kaolin Has skin benefit? +26 more	water Has skin benefit? kaolin Has skin benefit? +22 more

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Baxter of California Clarifying Clay Mask

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Moisturizing

What does the product description say?

Anti-blemish

What does the product description say?

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