Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The antioxidants in blueberries help brighten up dull skin while the natural oils in avocado nourish, soften, and hydrate skin giving you a vibrant and healthy complexion."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, betaine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, persea gratissima fruit extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.5% - 5.2%
A preservative
2% - 3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
2% - 3.1%
A plant extract that can contain an antioxidant compound
1.6% - 2.5%
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
1.4% - 2.1%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
1.3% - 1.9%
0.85% - 1.25%
A fruit extract that is used to add a fragrance to the product. It might have some antioxidant properties
0.55% - 1.3%
A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.35% - 0.8%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
0.4% - 0.9%
Helps attract water to the upper layer of the skin and improves the product texture
0.3% - 0.7%
Helps dissolve other ingredients in a formulation
0.15% - 0.7%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.1% - 0.45%
A preservative
0.1% - 0.4%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.05% - 0.25%
Helps oil and water mix together
0.05% - 0.3%
Used to increase effectiveness of preservatives
0.05% - 0.2%
Stabilizes the product formulation
0.05% - 0.15%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.05%

Similar products & dupes

The Crème Shop - Be Magical, Skin! Animated Rainbow Unicorn Face Mask - Rainbow of Magical Ingredients
#17VDerma - PibuWang Mask - REST
Thank You Farmer - Saccharomy Brightening Star Mask
YADAH - Daily Vegi Wine Mask
The Beauty Crop - Watermelon Jelly Mask
NEEDLY - Desertica Calming Mask
The Crème Shop x BT21 - TATA’S TIMELESS Printed Essence Sheet Mask - Infused with Hemp Oil, Watermelon, Allantoin
Purenskin - Avocado Mask
FaceTory - Oh My Goodness Rejuvenating Snail Mask
SHANGPREE - Marine Jewel Nourishing Mask - 5 Units
Pharmaceris - A - Sensi-Acti Mask
Price
WIMJ similarity score
45%
44%
44%
42%
42%
41%
41%
41%
41%
41%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources