
4 of 5 advertised claims delivered
“improve tone/texture + reduce fine lines/wrinkles Hydrating Lotion .”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: acetyl tetrapeptide-2, epigallocatechin gallate, resveratrol.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“Hydrating Lotion”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cholesterol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl tetrapeptide-2, ceramide ap, ceramide eop, ceramide np, niacinamide, phytosphingosine
“improve tone/texture + reduce fine lines/wrinkles Hydrating Lotion .”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: epigallocatechin gallate, resveratrol.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“exfoliate + unclog pores Liquid Gold .”
This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: epigallocatechin gallate
“exfoliate + even skin tone #glowingskin #beforeandafter #skinsogood”
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
This product contains antioxidants (resveratrol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - epigallocatechin gallate also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.


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Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinAn effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
More about Avena sativa kernel extractHelps oil and water mix together and works as an emollient
More about Stearic acidIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeUsed to improve the product consistency and soften the upper layer of the skin
More about Hydrogenated polyisobuteneA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolHelps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
More about ResveratrolA polyphenol found in tea. This particular compound abbreviated EGCG is the most powerful antioxidant among those extracted from tea (usually green tea). Unfortunately, EGCG is unstable, requires a low pH (below 4) to prevent quick degradation, and does not penetrate the skin very well. This is why the full anti-oxidant effect of EGCG is typically not realized when it is added to topical skincare
More about Epigallocatechin gallateA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Acetyl tetrapeptide-2Helps water and oil mix together
More about Sodium lauroyl lactylateOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateMight be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
More about CaffeineCan have some moisturizing properties due to its sugar content
More about Pyrus malus fruit extractA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
More about PhytosphingosineA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Ceramide apA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateAn emollient that is naturally found in skin
More about CholesterolHelps preserve products and creates a nice product texture
More about Caprylyl glycolMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
More about Acrylates/c10-30 alkyl acrylate crosspolymerAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Ceramide npA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Ceramide eopHelps water and oil in the product mix well together and improves product texture
More about Cetearyl glucosideHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerUsed to create a thicker product consistency
More about Xanthan gumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps create a more spreadable product texture
More about Hexylene glycolWater, Glycerin, Avena sativa kernel extract, Stearic acid, Niacinamide, Dimethicone, Hydrogenated polyisobutene, Cetearyl alcohol, Propylene glycol, Resveratrol, Epigallocatechin gallate, Acetyl tetrapeptide-2, Sodium lauroyl lactylate, Sodium hyaluronate, Caffeine, Pyrus malus fruit extract, Phytosphingosine, Ceramide ap, Tocopheryl acetate, Cholesterol, Caprylyl glycol, Acrylates/c10-30 alkyl acrylate crosspolymer, Glyceryl stearate, Sodium hydroxide, Ceramide np, Ceramide eop, Cetearyl glucoside, Disodium edta, Carbomer, Xanthan gum, Cetyl alcohol, Phenoxyethanol, Hexylene glycol, Ethylhexylglycerin
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| BarefacedHydrating LotionYOUR PRODUCT | Up&UpPM Facial Moisturizing Lotion - - up & up™ | CeraVePM Facial Moisturising Lotion with Ceramides for Normal to Dry Skin - UK Version | CyreneSkin Rescue Moisturiser | |
|---|---|---|---|---|
| Match | — | 76% | 76% | 72% |
| Price | $110.00 | — | $13.50−$96.50 | — |
| Shared key ingredients | — | 9 of 14 | 9 of 14 | 8 of 14 |
| Key difference | — | Caprylic/Capric Triglyceride | Caprylic/Capric Triglyceride | Panthenol |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Based on the ingredients included, "Barefaced - Hydrating Lotion" works well for moisturizing the skin. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Humectants in this product (glycerin, sodium hyaluronate and caprylyl glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (ceramide eop, ceramide np, phytosphingosine, cholesterol and dimethicone) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Every concentration estimate and effectiveness label is anchored to one of these 23 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.