

"Bamford - Life Serum" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
The product retails for 90.00£ in the United Kingdom.
For a detailed price comparison: click here.
Sodium Hyaluronate offers long term improvement on skin elasticity, smoothness, wrinkle number and depth .
Source: Naturisimo
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: fragaria ananassa seed oil, hydrogenated jojoba oil.
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps soften the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps soften the upper layer of the skin
A red algae extract. Can help attract water to the upper layer of the skin and might have an antioxidant effect
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Helps oil and water mix together while softening the upper layer of the skin
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Benefits An easily absorbed yet deeply nourishing serum, that helps to repair damaged skin and improves the appearance of fine lines, leaving skin feeling and looking younger and smoother.
Source: Naturisimo
Effective ingredients missing or their concentration is too low.
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 37/100.
We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more
Affiliate link · supports WIMJ at no cost to you
Averages from community submissions.
No reviews yet for this product.
Be the first to share your experience!
Help capture what the ingredient list can't—texture, finish, pilling, scent, and more. Answer what you can, skip the rest.
Takes ~30 seconds.
Reviews are shown in aggregate. No personal details.
| Product | Similarity | Price | Irritancy |
|---|---|---|---|
![]() Bamford Life Serum | Current | $90.00 | |
![]() Living Nature Active Brightening Serum | 91% | $22.40 | |
![]() Facetheory Centasoothe Serum S5 with Dragon's Blood, Centella Asiatica and Evening Primrose Oil | 90% | $14.99 | |
![]() Radiant Glow Botanical Advanced Acne Serum | 90% | $16.49 | |
![]() Beautycounter Countermatch Intense Moisture Serum | 89% | $49.00 | |
![]() Votary Super Seed Serum | 89% | $75.00 |
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps soften the upper layer of the skin
Helps soften the upper layer of the skin
Creates a thin drying film on the skin resulting in a short-term tightening effect
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
A preservative. Can be used to mask unpleasant smell. Can be irritating
Creates a thin drying film on the skin resulting in a short-term tightening effect
An aromatic blend of unspecified and possibly irritating ingredients
A plant oil containing volatile compounds. Used as a fragrance and can be irritating
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
Helps stabilize emulsions and create a nice product texture
Helps oil and water mix together while softening the upper layer of the skin
Used to create a thicker product consistency and stabilize the formulation
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
A red algae extract. Can help attract water to the upper layer of the skin and might have an antioxidant effect
Helps stabilize emulsions and create a nice product texture
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps oil and water mix together while softening the upper layer of the skin
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
A preservative. Can be used to mask unpleasant smell. Can be irritating
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Used to create a thicker product consistency and stabilize the formulation
Creates a thin drying film on the skin resulting in a short-term tightening effect
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
An aromatic blend of unspecified and possibly irritating ingredients
A plant oil containing volatile compounds. Used as a fragrance and can be irritating
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Used to create thicker product consistency and stabilize emulsions
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
A red algae extract. Can help attract water to the upper layer of the skin and might have an antioxidant effect
A colorant that can add a pearl-like appearance to the formulation
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
Water, Isoamyl laurate, Glycerin, Stearyl olivate, Sucrose stearate, Polyglyceryl-6 distearate, Alcohol, Benzyl alcohol, Sodium hyaluronate, Hydroxypropyl methylcellulose, Fragaria ananassa seed oil, Microcrystalline cellulose, Hydrogenated jojoba oil, Pullulan, Mica, Parfum, Citrus aurantium dulcis flower oil, Cananga odorata flower oil, Backhousia citriodora leaf oil, Cetyl alcohol, Salicylic acid, Aloe barbadensis leaf juice powder, Tocopherol, Xanthan gum, Cellulose gum, Onopordum acanthium flower/leaf/stem extract, Sodium hydroxide, Cyperus rotundus root extract, Lonicera japonica flower extract, Xanthium sibiricum fruit extract, Porphyridium cruentum extract, Sorbic acid, Sodium benzoate, Tin oxide, Linalool, Limonene, Citral, Farnesol, Geraniol, Benzyl benzoate, Benzyl salicylate, Ci 77491, Iron oxides, Ci 77891, Titanium dioxide
