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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A powerful serum too smoothe and plump all ageing sensitive skin."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"HMC, with its detoxifying effects, smooths features and restores a luminous skin tone the next morning."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"exclusive blend of high and low molecular weight hyaluronic acid for instant skin plumping and long-term firming action."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 5.6%
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss.
4.1% - 5.1%
Helps attract water to the upper layer of the skin and soften it
3% - 3.6%
2.2% - 2.7%
1.9% - 2.3%
Helps soften the upper layer of the skin
1.3% - 1.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.4% - 1.8%
An emollient that helps soften the skin and create a nice product texture
1.2% - 1.4%
A preservative
0.65% - 1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.7% - 1.05%
Used to soften the upper layer of the skin and create a thicker product consistency
0.6% - 0.85%
Helps oil and water mix together
0.5% - 0.75%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.45% - 0.65%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.45% - 0.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.4% - 0.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.35% - 0.6%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
0.25% - 0.5%
Stabilizes the product formulation
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.3% - 0.5%
Helps create a more spreadable product texture
0.2% - 0.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.25% - 0.45%
Helps oil and water mix togehter and creates a nice product texture
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
Used to create a thicker product consistency and stabilize the product formulation
0.25% - 0.45%
Used to improve the product consistency
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.2% - 0.4%
Used to absorb oil and can temporarily mattify skin
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.35%
Used to adjust the product's pH
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.25% - 0.45%
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.25%
Antioxidant that helps stabilize product formulations and, if used in higher concentration, might help neutralize free radicals in skin
0.1% - 0.2%
Plain old water
0.05% - 0.15%

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Price
WIMJ similarity score
49%
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36%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources