
1 of 4 advertised claims delivered
This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.
“Active Naturals Positively Radiant Daily Moisturizer SPF 15”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, c12-15 alkyl benzoate.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
“Each Total Soy Complex enriched product targets even tone and texture 4-fluid ounce bottle of Aveeno Positively Radiant Daily Facial Moisturizer is clinically proven to reveal natural, radiant looking skin in 1 week”
This product contains ingredients (glycine soja seed extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.
The biggest effect for evening out skin tone in this product comes from sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
“The tone-evening moisturizer is also non-greasy and wear under makeup Daily face moisturizer is oil-free and powered by Total Soy Complex, which helps to even skin tone and texture, fight early signs of skin aging, and improve the appearance of skin dullness and dark spots to leave skin glowing The formula contains an oxybenzone-free Broad Spectrum SPF 15 sunscreen to help protect skin from further sun damage from harmful UVA/UVB rays & harnesses unique natural light diffusers that reflect light to visibly and naturally smooth imperfections The Positively Radiant collection of skincare products is designed to enhance your natural radiance and give you a lit-from-within glow.”
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - glycine soja seed extract - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.
The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).


Be the first — your take helps the next person decide.
Filter by role to see what each ingredient is doing.
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
More about Butyl methoxydibenzoylmethaneOctinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
More about Ethylhexyl methoxycinnamateOctisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
More about Ethylhexyl salicylateEnhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
More about C12-15 alkyl benzoateA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeAn emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.
More about Glycine soja seed extractOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to soften the upper layer of the skin and create a thicker product consistency
More about Arachidyl alcoholA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps water and oil in the product mix well together and improves product texture
More about Cetearyl glucosideHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolA preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholNon-drying alcohol that helps water and oil mix together. Also serves as an emollient
More about Behenyl alcoholAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumUsed to improve product texture and help oil and water mix together
More about PolyacrylamideIs used to enhance product texture and can help to optically mask skin imperfections
More about Polymethyl methacrylateHelps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
More about C13-14 isoparaffinHelps water and oil mix together and works as a cleansing agent (detergent). Also used as a preservative. Can be irritating
More about Benzalkonium chlorideWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideCreates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
More about MicaButyl methoxydibenzoylmethane, Ethylhexyl methoxycinnamate, Ethylhexyl salicylate, Water, C12-15 alkyl benzoate, Cetearyl alcohol, Dimethicone, Glycine soja seed extract, Glycerin, Bis-phenylpropyl dimethicone, Arachidyl alcohol, Phenoxyethanol, Cetearyl glucoside, Panthenol, Benzyl alcohol, Ethylene/acrylic acid copolymer, Behenyl alcohol, Steareth-2, Parfum, Steareth-21, Polyacrylamide, Polymethyl methacrylate, Arachidyl glucoside, Disodium edta, Methylparaben, C13-14 isoparaffin, Ethylparaben, Butylparaben, Laureth-7, Benzalkonium chloride, Propylparaben, Isobutylparaben, Iodopropynyl butylcarbamate, Bht, Titanium dioxide, Mica, Silica
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| AveenoActive Naturals Positively Radiant Daily Moisturizer SPF 15YOUR PRODUCT | AltruistSunscreen Fluid SPF50 | grüumskyda Daily Defence Face Lotion SPF50 | YourGoodSkinSPF30 Anti-Oxidant Day Cream | |
|---|---|---|---|---|
| Match | — | 63% | 63% | 61% |
| Price | $18.43 | $12.00−$6.43 | $12.00−$6.43 | $6.50−$11.93 |
| Shared key ingredients | — | 4 of 5 | 4 of 5 | 5 of 5 |
| Key difference | — | Niacinamide | Niacinamide | Ascorbyl Glucoside |
| Irritancy | Medium | Low | Low | Medium |
| SPF | SPF 15 | SPF 50 | SPF 50 | SPF 30 |
| Drying alcohol | — | — | — | Contains drying alcohol |
| View product | Shop | Shop | Shop |
"Aveeno - Active Naturals Positively Radiant Daily Moisturizer SPF 15" "is a broad spectrum sunscreen meaning that it protects both from UVB rays (" burning "- they cause sunburn) and UVA rays (" aging "- they don't cause sunburn but lead to premature aging and pigmentation issues). However, this moisturizer does not offer enough sun protection. We recommend to use a sunscreen with at least SPF 30 daily.
It contains good moisturizing ingredients and can double as a hydrating day cream.
This is a" mixed "sunscreen in the sense that it uses both mineral and organic (so-called" chemical ") sun filters. Here are the organic filters this product uses: avobenzone, octinoxate and octisalate. As for the mineral filters, this sunscreen uses titanium dioxide.
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails from 18.43$ up to 91.37$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 10 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.