Works for
Evens skin toneNiacinamideNot delivered
Effective ingredients missing or their concentration is too low
MoisturizingNot advertised by the brand · Glycerin, Sodium hyaluronate + 3 moreWorks
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
Can it cause trouble?
Irritancy6 strong irritants: Citrus aurantium amara flower extract, Psoralea corylifolia seed extract + 4 more — patch-test recommendedHigh risk
Comedogenic1 ingredient rated 2 or more on the 0–5 pore-clogging scale1 flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Glycerin~3.8–5.7%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinPolysorbate 20~3.2–4.8%
Xanthan gum~1.8–2.7%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumCitrus aurantium amara flower extract~1.8–2.6%
- Irritation risk
- High
Used as a fragrance for its citrus smell. Can be irritating
More about Citrus aurantium amara flower extractHedera helix leaf extract~1.4–2.1%
- Irritation risk
- Low
Aloe barbadensis leaf juice powder~1.1–1.7%
- Irritation risk
- Medium
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juice powderPsoralea corylifolia seed extract~1–1.45%
- Irritation risk
- High
A babchi plant seed extract. It is the source for the skincare active Bakuchiol, but it can also contain furocoumarins (psoralen, angelicin) that are phototoxic. We strongly recommend avoiding this extract in the product and use products with pure Bakuchiol instead.
More about Psoralea corylifolia seed extractNiacinamide~0.55–1.3%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideTriticum vulgare germ extract~0.5–1.15%
- Irritation risk
- Medium
- Comedogenicity
- 3/5
Plant extract that might have moisturizing properties. Avoid if you suffer from wheat or gluten intolerance
More about Triticum vulgare germ extractWater~0.4–0.95%
Sodium hyaluronate~0.4–0.9%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateCitric acid~0.3–0.7%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidPhenoxyethanol~0.15–0.55%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolEthylhexylglycerin~0.15–0.6%
Potassium sorbate~0.1–0.45%
Sodium benzoate~0.1–0.35%
Parfum~0.05–0.25%
- Irritation risk
- High
An aromatic blend of unspecified and possibly irritating ingredients
More about ParfumLinalool~0.05–0.2%
Hexyl cinnamal~0.05–0.15%
Benzyl salicylate~0.01–0.1%
Benzyl alcohol~0.01–0.1%
- Irritation risk
- High
A preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholIngredient list view
Water, Glycerin, Polysorbate 20, Xanthan gum, Citrus aurantium amara flower extract, Hedera helix leaf extract, Aloe barbadensis leaf juice powder, Psoralea corylifolia seed extract, Niacinamide, Triticum vulgare germ extract, Water, Sodium hyaluronate, Citric acid, Phenoxyethanol, Ethylhexylglycerin, Potassium sorbate, Sodium benzoate, Parfum, Linalool, Hexyl cinnamal, Benzyl salicylate, Benzyl alcohol
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| AuraSmoothing SerumYOUR PRODUCT | endota spaPotent Brightening Serum | Figs & RougeFORTIFY Blue Buffer Anti-Pollution Drops | TulaCalming Vitamin B Serum | |
|---|---|---|---|---|
| Match | — | 100% | 100% | 100% |
| Price | $9.99 | $101.72+$91.73 | — | $45.11+$35.12 |
| Shared key ingredients | — | 3 of 3 | 3 of 3 | 3 of 3 |
| Key difference | — | 3-O-Ethyl Ascorbic Acid | Titanium Dioxide | Panthenol |
| Irritancy | High | Low | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Skin Matrix Skin Perfection SerumFourth Ray Beauty Remedy Niacinamide Serum
Product summary
"Aura - Smoothing Serum" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Humectants (sodium hyaluronate 0.40% - 0.90% and glycerin 3.80% - 5.70%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 7 studies and safety reviews.
- 1
- 2Babchi oil-induced phytophotodermatitis mimicking burn injurysciencedirect.com
- 3
- 4
- 5Wheat in skin caremdedge.com
- 6Hyaluronic acid: A key molecule in skin agingncbi.nlm.nih.gov
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