APIVITA EXPRESS BEAUTY Gentle Cleansing Face Mask with Pink Clay

APIVITA EXPRESS BEAUTY Gentle Cleansing Face Mask with Pink Clay

Efficacy100/100IrritancyHigh

Works for

Cleansing
C12-20 acid peg-8 ester, Glyceryl stearate + 2 more
Cleanses gently
What the product description says
“EXPRESS BEAUTY Gentle Cleansing Face Mask with Pink Clay”
From product name

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (c12-20 acid peg-8 ester, glyceryl stearate, peg-40 hydrogenated castor oil, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

C12-20 acid peg-8 esterEffect: HighHelps oil and water mix together~3.7–4.5%
Glyceryl stearateEffect: HighAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~0.75–1.1%
Peg-40 hydrogenated castor oilEffect: HighHelps oil and water mix together~0.25–0.5%
Xanthan gumEffect: HighUsed to create a thicker product consistency~0.25–0.45%

Can it cause trouble?

Irritancy
8 strong irritants: Rosa centifolia flower juice, Calendula officinalis flower extract + 6 more — patch-test recommended
High risk
We flagged 18 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Chamomilla recutita flower extractPlant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritatingHigh~0.25–0.45%est.
Rosa centifolia flower juice—High~0.25–0.45%est.
Calendula officinalis flower extractA plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritatingHigh~0.2–0.4%est.
Rosa damascena flower oilUsed as a fragrance. Can be irritatingHigh~0.25–0.45%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.2–0.35%est.
Benzyl benzoateFragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritatingHigh~0.15–0.3%est.
Amyl cinnamal—High~0.15–0.25%est.
CoumarinA fragrance. Is a likely skin allergen and can be irritatingHigh~0.15–0.25%est.
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.15–0.25%est.
CitronellolA fragrance. Can be irritatingHigh~0.15–0.25%est.
C12-20 acid peg-8 esterHelps oil and water mix togetherMedium~3.7–4.5%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~1.7–2.1%est.
Hydrolyzed wheat proteinCan help attract water to the upper layer of the skin. Avoid if sensitive to glutenMedium~0.45–0.7%est.
Aloe barbadensis leaf juice powderTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~0.25–0.5%est.
HydroxyacetophenoneUsed to increase effectiveness of preservativesMedium~0.25–0.45%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.25–0.5%est.
Peg-40 hydrogenated castor oilHelps oil and water mix togetherMedium~0.25–0.5%est.
EthylhexylglycerinA preservativeMedium~0.25–0.45%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Kaolin~4.6–5.6%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
C12-20 acid peg-8 ester~3.7–4.5%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about C12-20 acid peg-8 ester
Helianthus annuus seed oil~3.2–3.9%
Formula
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Magnesium aluminum silicate~2.3–2.9%
Formula
Irritation risk
Low
Works for
Anti-aging

Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation

More about Magnesium aluminum silicate
Propanediol~1.9–2.4%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Caprylic/capric triglyceride~1.7–2.1%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Talc~1.7–2.1%
Formula
Irritation risk
Low

Absorbs oil and moisture helping to create a dryer product finish

More about Talc
Illite~1.4–1.7%
Formula
Irritation risk
Low
More about Illite
Propanediol dicaprylate~1–1.3%
Formula
Glyceryl stearate~0.75–1.1%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Mel~0.6–0.9%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin and attract water to it

More about Mel
Honey~0.5–0.75%
Formula
Irritation risk
Low
Works for
MoisturizingAntibacterial

Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen

More about Honey
Hydrolyzed wheat protein~0.45–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten

More about Hydrolyzed wheat protein
Water~0.45–0.65%
Formula
Irritation risk
Low

Plain old water

More about Water
Bisabolol~0.35–0.65%
Formula
Irritation risk
Low
Works for
Anti-inflammatoryReduces irritationAnti-oxidation

An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties

More about Bisabolol
Tocopherol~0.4–0.65%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-agingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Hydrolyzed wheat starch~0.35–0.6%
Formula
Helianthus annuus seed oil~0.35–0.65%
Formula
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Sideritis perfoliata flower/leaf/stem extract~0.3–0.55%
Formula
Aloe barbadensis leaf juice powder~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice powder
Sideritis scardica flower/leaf/stem extract~0.25–0.5%
Formula
Chamomilla recutita flower extract~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating

More about Chamomilla recutita flower extract
Glycerin~0.3–0.55%
Formula
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Rosa centifolia flower juice~0.25–0.45%
Irritant · high
Sideritis raeseri flower/leaf/stem extract~0.25–0.5%
Formula
Calendula officinalis flower extract~0.2–0.4%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating

More about Calendula officinalis flower extract
Rosa damascena flower oil~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Used as a fragrance. Can be irritating

More about Rosa damascena flower oil
Panthenol~0.25–0.45%
Formula
Irritation risk
Low
Works for
MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Disteardimonium hectorite~0.25–0.45%
Formula
Irritation risk
Low

A type of clay that is used to thicken the product consistency

More about Disteardimonium hectorite
Hydroxyacetophenone~0.25–0.45%
Irritant · medium
Irritation risk
Medium

Used to increase effectiveness of preservatives

More about Hydroxyacetophenone
Tocopheryl acetate~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Peg-40 hydrogenated castor oil~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Peg-40 hydrogenated castor oil
Propylene carbonate~0.25–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Is used to dissolve other ingredients and create nice product texture

More about Propylene carbonate
Sodium hydroxide~0.25–0.45%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Ethylhexylglycerin~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Xanthan gum~0.25–0.45%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Sodium gluconate~0.2–0.4%
Formula
Irritation risk
Low

Helps stabilize product formulations

More about Sodium gluconate
Parfum~0.2–0.35%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Benzyl benzoate~0.15–0.3%
Irritant · high
Irritation risk
High

Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating

More about Benzyl benzoate
Amyl cinnamal~0.15–0.25%
Irritant · high
Irritation risk
High
More about Amyl cinnamal
Coumarin~0.15–0.25%
Irritant · high
Irritation risk
High

A fragrance. Is a likely skin allergen and can be irritating

More about Coumarin
Benzyl alcohol~0.15–0.25%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Citronellol~0.15–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Ci 77891~0.1–0.15%
Formula
Irritation risk
Low
More about Ci 77891
Titanium dioxide~0.1–0.25%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ingredient list view

Water, Kaolin, C12-20 acid peg-8 ester, Helianthus annuus seed oil, Magnesium aluminum silicate, Propanediol, Caprylic/capric triglyceride, Talc, Illite, Propanediol dicaprylate, Glyceryl stearate, Mel, Honey, Hydrolyzed wheat protein, Water, Bisabolol, Tocopherol, Hydrolyzed wheat starch, Helianthus annuus seed oil, Sideritis perfoliata flower/leaf/stem extract, Aloe barbadensis leaf juice powder, Sideritis scardica flower/leaf/stem extract, Chamomilla recutita flower extract, Glycerin, Rosa centifolia flower juice, Sideritis raeseri flower/leaf/stem extract, Calendula officinalis flower extract, Rosa damascena flower oil, Panthenol, Disteardimonium hectorite, Hydroxyacetophenone, Tocopheryl acetate, Peg-40 hydrogenated castor oil, Propylene carbonate, Sodium hydroxide, Ethylhexylglycerin, Xanthan gum, Sodium gluconate, Parfum, Benzyl benzoate, Amyl cinnamal, Coumarin, Benzyl alcohol, Citronellol, Ci 77891, Titanium dioxide

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
APIVITAEXPRESS BEAUTY Gentle Cleansing Face Mask with Pink ClayYOUR PRODUCTRed EarthPink Coconut Clay Cleansing Face MaskYUNIYunicorn Daily Mask & CleanserBABORDoctor Babor Cleanformance Clay Multi-Cleanser
Match—36%35%35%
Price———$29.31
Shared key ingredients—3 of 113 of 114 of 11
Key difference—Salicylic AcidJojoba OilLactococcus Ferment Lysate
Irritancy High Medium Medium Medium
Drying alcohol— Contains drying alcohol ——
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 19 studies and safety reviews.

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APIVITA EXPRESS BEAUTY Gentle Cleansing Face Mask with Pink Clay
APIVITAEXPRESS BEAUTY Gentle Cleansing Face Mask with Pink Clay

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.