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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Pink Coconut Clay Cleansing Face Mask"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Leave-on clay mask to detoxify pores and smooth skin texture,Cleans deep into pores and helps to remove impurities and blackheads,Smooth texture will not irritate or dry-out the skin,Made with coconut oil and pomegranate extracts, to hydrate skin and help fight free radicals The Pink Coconut Clay Cleansing Mask is a detoxifying cleansing clay mask formulated to gently yet effectively remove everyday impurities without over-drying or irritation."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Anti-blemish
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
5.1% - 7.7%
Used to create a thicker product consistency
4% - 5.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 4.5%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
2.4% - 3.6%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.9% - 2.9%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
1.5% - 2.3%
Helps to soften the upper layer of the skin and attract water to it
1.3% - 2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.1% - 1.6%
A fruit extract that is used to add a fragrance to the product. It might have some antioxidant properties
0.9% - 1.35%
A plant extract that might have some anti-oxidant properties, but evidence is lacking
0.55% - 1.3%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.5% - 1.15%
Used to create a thicker product consistency
0.45% - 1.05%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.5% - 1.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.8%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.6%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.1% - 0.45%
A mineral. It does not have any confirmed benefit for the skin
0.15% - 0.55%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.3%
A preservative
0.05% - 0.3%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.05% - 0.2%

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Red Earth - Pink Coconut Clay Cleansing Face Mask
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The Jojoba Company - Citrus Gel Cleanser
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Paula's choice - HYDRALIGHT One Step Face Cleanser
Zarqa - Clear Skin Cleansing Gel
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Dr. Barbara Sturm - Cleanser
Darphin - Intral Air Mousse Cleanser
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources