
1 of 1 advertised claim delivered
“Centella asiatica and sea buckthorn oil refine pores, reduce wrinkles and revitalise skin.”
This product contains madecassoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside
This product contains antioxidants (madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).


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Filter by role to see what each ingredient is doing.
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
More about Rosa canina fruit oilUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneHelps create a non-greasy finish on the skin
More about UndecaneA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholHelps soften the upper layer of the skin and can support skin barrier function
More about Oenothera biennis oilHelps oil and water mix together
More about Sodium stearoyl glutamateA plant oil that might somewhat help to neutralize free radicals. It could be irritating
More about Hippophae rhamnoides fruit oilAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
More about MadecassosideSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps attract water to the upper layer of the skin
More about Laminaria ochroleuca extractUsed to create a thicker product consistency
More about Xanthan gumRed algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
More about Chondrus crispusAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin
More about Hydrogenated vegetable oilOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateCan help attract water to the upper layer of the skin
More about Plankton extractHelps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
More about GlucosePlant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
More about Chamomilla recutita flower extractWater, Nelumbo nucifera root water, Caprylic/capric triglyceride, Rosa canina fruit oil, Pentylene glycol, Squalane, Undecane, Butyrospermum parkii butter, Cetearyl alcohol, Cetyl alcohol, Oenothera biennis oil, Sodium stearoyl glutamate, Tridecane, Lupinus albus seed oil, Calodendrum capense nut oil, Hippophae rhamnoides fruit oil, Madecassoside, Simmondsia chinensis seed oil, Butylene glycol, Citrus aurantium bergamia peel oil, Citrus aurantium amara peel oil, Sodium dehydroacetate, Parfum, Triticum vulgare germ oil unsaponifiables, Prunus domestica seed extract, Leptospermum scoparium branch/leaf oil, Tocopherol, Glycerin, Laminaria ochroleuca extract, Xanthan gum, Chondrus crispus, Hydrogenated vegetable oil, Sodium hyaluronate, Sodium hydroxide, Plankton extract, Glucose, Arginine ferulate, Polygonum fagopyrum seed extract, Salicornia herbacea extract, Lavandula stoechas extract, Chamomilla recutita flower extract
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| anannEQUILIBRIUM RICH 24h Beautifying CreamYOUR PRODUCT | JUMISONiacinamide 5+ Overnight Cream 50ml | TopicalsLike Butter Moisturizer for Dry, Sensitive & Eczema-Prone Skin | TOSOWOONGJeju Mayu Cream | |
|---|---|---|---|---|
| Match | — | 60% | 59% | 59% |
| Price | — | $16.12 | — | $22.45 |
| Shared key ingredients | — | 7 of 12 | 7 of 12 | 6 of 12 |
| Key difference | — | Niacinamide | Niacinamide | Niacinamide |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Based on the ingredients included, "anann - EQUILIBRIUM RICH 24h Beautifying Cream" works well for moisturizing the skin. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (glycerin, sodium hyaluronate, glucose and butylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (oenothera biennis oil, rosa canina fruit oil, butyrospermum parkii butter, caprylic/capric triglyceride and squalane) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 138.00£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.
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