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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity Highlighted Ingredients. . Bakuchiol."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains bakuchiol, glycolic acid.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: tripeptide-29.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Hydrate skin and repair skin’s all-important moisture barrier. . Vitamin C. Skin-brightening antioxidant protects from free radical damage. . Squalane and Hyaluronic Acid."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: bakuchiol, glycolic acid

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Mini Melt Moisturizer with Bakuchiol and Squalane"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, borago officinalis seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ng, linoleic acid, tripeptide-29

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains bakuchiol.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycolic acid

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (bakuchiol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
6.9% - 8.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
4.2% - 5.1%
An emollient that helps soften the skin
3.2% - 4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 2.9%
Can have some moisturizing properties due to its sugar content
1.9% - 2.3%
Helps oil and water mix together
1.6% - 2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.4% - 1.7%
An emollient that helps soften the skin
1.2% - 1.5%
Helps soften the upper layer of the skin
1% - 1.2%
Helps to soften the upper layer of the skin without creating a greasy texture
0.75% - 1.1%
Helps to soften the upper layer of the skin and creates a nice product finish on the skin
0.6% - 0.9%
0.55% - 0.8%
Used to create a thicker product consistency
0.5% - 0.75%
Helps water and oil mix together
0.5% - 0.7%
A preservative
0.3% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.4% - 0.65%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.5% - 0.7%
0.35% - 0.6%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.35% - 0.6%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.3% - 0.55%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.35% - 0.6%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 0.65%
A preservative
0.3% - 0.55%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.3% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.55%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
0.45% - 0.65%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.25% - 0.5%
Used as a fragrance. It can be irritating and cause photosensitivity
0.3% - 0.5%
An algae extract that might help attract water to the upper layer of the skin and neutralize free radicals
0.25% - 0.5%
Used to stabilize the product formulation and can help absorb oil
0.3% - 0.5%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.55%
A plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation
0.3% - 0.55%
Attracts water into the upper layer of the skin
0.25% - 0.45%
A plant extract that might help neutralize free radicals in skin. It can be irritating
0.25% - 0.45%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.25% - 0.5%
The ingredient is not recognized
TBC
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.25% - 0.5%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.2% - 0.35%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.25% - 0.45%
Sage leaf extract. It can be irritating
0.25% - 0.45%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.1% - 0.2%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
0.2% - 0.35%
The ingredient is not recognized
TBC
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.05% - 0.15%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources