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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Single Use Brightening & Hydration Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, biosaccharide gum-1.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalene, ethylhexyl palmitate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 5.2%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.9% - 4.8%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
3.1% - 3.8%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.2% - 2.7%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
1.8% - 2.2%
Helps soften the upper layer of the skin and improve the product texture
1.5% - 1.9%
An emollient that helps soften the skin and create a nice product texture
1.4% - 1.7%
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
1.1% - 1.3%
Used to absorb oil and can temporarily mattify skin
1.2% - 1.4%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.7% - 1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.55% - 0.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.55% - 0.8%
Helps water and oil mix together
0.45% - 0.7%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.35% - 0.65%
Helps preserve products and creates a nice product texture
0.45% - 0.65%
A preservative
0.35% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.6%
A colorant that can add a pearl-like appearance to the formulation
0.45% - 0.7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 0.65%
0.25% - 0.5%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.3% - 0.55%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
0.25% - 0.45%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
A fragrance with a lemon scent. A likely irritant
0.2% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.4%
The ingredient is not recognized
TBC
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
0.2% - 0.35%
Sea water. Helps dissolve other ingredients in a product
0.2% - 0.35%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.2% - 0.35%
A preservative
0.15% - 0.25%
A green micro-algae extract that might help neutralize free radicals in skin, but solid evidence is lacking. It helps to soften the upper layer of the skin
0.1% - 0.2%
Helps to soften the upper layer of the skin and create a nice product texture
0.15% - 0.25%
0.15% - 0.25%
0.05% - 0.1%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.05% - 0.05%

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