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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It melts quickly into skin, leaving the body feeling deeply hydrated and nurtured from top to toe."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that helps soften the skin and create a nice product texture
5.6% - 8.4%
3.4% - 5.1%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.3% - 3.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.4% - 2.1%
Helps water and oil mix together and works as a cleansing agent
1.2% - 1.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1% - 1.5%
Helps preserve products and creates a nice product texture
0.85% - 1.3%
A preservative
0.16% - 0.32%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.9%
Sea water. Helps dissolve other ingredients in a product
0.35% - 0.85%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.4% - 0.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.7%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.15% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.25%
A fragrance. Can trigger allergic reactions and be irritating
0.05% - 0.2%
A fragrance. A likely allergen and can be irritating
0.05% - 0.15%

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