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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Tired, dull and sun damaged skin looks smooth and youthful with a luminous glow."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Age Control Even Tone & Brightening Sheet Mask"
From product name
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium azeloyl diglycinate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Fortified with Hyaluronic Acid and Osmoter™ (the brand's proprietary blend of Dead Sea Minerals), the sheet mask adheres closely to the face for maximum effectiveness; it moisturises and hydrates, as it refines skin tone and texture."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, olea europaea fruit oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains potassium azeloyl diglycinate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Moisturizing
Anti-aging
Total Promises Fulfilled score: 83/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.2%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
3.6% - 5.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
2.6% - 4%
A derivative of azelaic acid. It is obtained by reacting the chloride of azelaic acid with two molecules of glycine (an amino acid) and potassium hydroxide. It is less studied than azelaic acid, but the available research suggests that it also can be effective in reducing skin redness, hyperpigmentation and blemishes. There are claims that it is more bio-available and more effective than azelaic acid, but no comparison study is available. Potassium azeloyl diglycinate is better soluble in water compared with azelaic acid. Because of this property, products with potassium azeloyl digclycinate can have a nicer texture
2% - 3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
1.4% - 2.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.2% - 1.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.85% - 1.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.6% - 1.35%
Used to create a thicker product consistency
0.5% - 1.1%
Can work as an exfoliant but is typically used to adjust the product pH
0.4% - 0.9%
Sea water. Helps dissolve other ingredients in a product
0.35% - 0.85%
Helps to stabilize the product formulation
0.3% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.8%
A preservative
0.16% - 0.32%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.2% - 0.7%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.6%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.1% - 0.5%
A green micro-algae extract that might help neutralize free radicals in skin, but solid evidence is lacking. It helps to soften the upper layer of the skin
0.1% - 0.45%
A preservative
0.1% - 0.4%
A preservative
0.05% - 0.3%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.05% - 0.25%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.05% - 0.25%
A fragrance. Is a likely skin allergen and can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%

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WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources