Admire My Skin Ultra Potent Brightening Serum

Admire My Skin Ultra Potent Brightening Serum

Efficacy100/100IrritancyMedium

Works for

Evens skin tone
Azelaic acid, Lactic acid + 4 more
Works well
What the product description says
“One of the most effective serums for helping fade hyperpigmentation, dark spots and Melasma.”
Source: Admire My Skin

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: azelaic acid, kojic acid, lactic acid, salicylic acid

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: hexylresorcinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Azelaic acidKey activeEffect: HighIs produced by a yeast that lives on normal human skin. It is used in medicine as a topical treatment for mild to moderate acne. It has a mild exfoliating effect. It can also help reduce hyperpigmentation, helps calm down inflammation and can help neutralize free radicals~5.5–8.2%
Lactic acidKey activeEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.8–2.8%
Kojic acidKey activeEffect: HighHelps to reduce hyperpigmentation and neutralize free radicals. Can be irritating~1.3–1.9%
Salicylic acidEffect: LowUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.5–1.15%
HexylresorcinolEffect: LowMight be helpful in reducing hyperpigmentation and neutralizing free radicals in skin~0.3–0.7%
3-o-ethyl ascorbic acidUnder-dosedA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.05–0.3%
Anti-blemish
Side benefit · Azelaic acid, Salicylic acid
Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: azelaic acid, salicylic acid. These ingredients is used for treating acne and can have a noticeable effect.

Azelaic acidHeroEffect: HighIs produced by a yeast that lives on normal human skin. It is used in medicine as a topical treatment for mild to moderate acne. It has a mild exfoliating effect. It can also help reduce hyperpigmentation, helps calm down inflammation and can help neutralize free radicals~5.5–8.2%
Salicylic acidHeroEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.5–1.15%
Exfoliation
Side benefit · Azelaic acid, Lactic acid + 1 more
Works well

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid, salicylic acid.

Azelaic acidKey activeEffect: MediumIs produced by a yeast that lives on normal human skin. It is used in medicine as a topical treatment for mild to moderate acne. It has a mild exfoliating effect. It can also help reduce hyperpigmentation, helps calm down inflammation and can help neutralize free radicals~5.5–8.2%
Lactic acidKey activeEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.8–2.8%
Salicylic acidKey activeEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.5–1.15%
Anti-oxidation
Side benefit · Azelaic acid, Kojic acid + 2 more
Works well

This product contains antioxidants (azelaic acid, kojic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - hexylresorcinol also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Azelaic acidKey activeEffect: HighIs produced by a yeast that lives on normal human skin. It is used in medicine as a topical treatment for mild to moderate acne. It has a mild exfoliating effect. It can also help reduce hyperpigmentation, helps calm down inflammation and can help neutralize free radicals~5.5–8.2%
Kojic acidKey activeEffect: HighHelps to reduce hyperpigmentation and neutralize free radicals. Can be irritating~1.3–1.9%
HexylresorcinolKey activeEffect: MediumMight be helpful in reducing hyperpigmentation and neutralizing free radicals in skin~0.3–0.7%
3-o-ethyl ascorbic acidUnder-dosedA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.05–0.3%
Anti-aging
Side benefit · Lactic acid, 3-o-ethyl ascorbic acid
May help

This product contains lactic acid. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Lactic acidKey activeEffect: MediumAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.8–2.8%
3-o-ethyl ascorbic acidEffect: Low, below effective doseA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.05–0.3%
Moisturizing
Side benefit · Lactic acid, Propylene glycol
Works

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": lactic acid, propylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Lactic acidKey active· HumectantEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~1.8–2.8%
Propylene glycol· HumectantEffect: LowHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating~23–35%

Can it cause trouble?

Irritancy
2 strong irritants: Alcohol denat., Hamamelis virginiana extract
Medium risk
We flagged 11 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~23–35%est.
Alcohol denat.Produces temporary toning effect. Can help dissolve other ingredients or preserve productsHigh~3.6–5.4%est.
Hamamelis virginiana extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~2.6–3.9%est.
Kojic acidHelps to reduce hyperpigmentation and neutralize free radicals. Can be irritatingHigh~1.3–1.9%est.
Salicylic acidUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)High~0.5–1.15%est.
3-o-ethyl ascorbic acidA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsHigh~0.05–0.3%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~1.8–2.8%est.
HexylresorcinolMight be helpful in reducing hyperpigmentation and neutralizing free radicals in skinMedium~0.3–0.7%est.
Hydroxypropyl methylcelluloseUsed to create a thicker product consistency and stabilize the formulationMedium~0.3–0.75%est.
Sodium sulfiteHelps stabilize and preserve a product formulationMedium~0.1–0.2%est.
Sodium metabisulfiteA preservativeMedium~0.05–0.2%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Propylene glycol~23–35%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Water~13–19%
Formula
Irritation risk
Low

Plain old water

More about Water
Azelaic acid~5.5–8.2%
Hero · Anti-blemish
Irritation risk
Low
Works for
Evens skin toneAnti-blemishAnti-oxidationExfoliation

Is produced by a yeast that lives on normal human skin. It is used in medicine as a topical treatment for mild to moderate acne. It has a mild exfoliating effect. It can also help reduce hyperpigmentation, helps calm down inflammation and can help neutralize free radicals

More about Azelaic acid
Alcohol denat.~3.6–5.4%
Irritant · high
Irritation risk
High

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

More about Alcohol denat.
Hamamelis virginiana extract~2.6–3.9%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana extract
Lactic acid~1.8–2.8%
Key activeIrritant · medium
Irritation risk
Medium
Works for
ExfoliationEvens skin toneMoisturizingAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Kojic acid~1.3–1.9%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidationEvens skin tone

Helps to reduce hyperpigmentation and neutralize free radicals. Can be irritating

More about Kojic acid
Salicylic acid~0.5–1.15%
Hero · Anti-blemishIrritant · high
Irritation risk
High
Works for
Anti-blemishExfoliationAnti-inflammatoryAntibacterialEvens skin tone

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

More about Salicylic acid
Sodium hydroxide~0.85–1.3%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Acetyl glycyl beta-alanine~0.5–1.1%
Formula
Hexylresorcinol~0.3–0.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin tone

Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin

More about Hexylresorcinol
Hydroxypropyl methylcellulose~0.3–0.75%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to create a thicker product consistency and stabilize the formulation

More about Hydroxypropyl methylcellulose
3-o-ethyl ascorbic acid~0.05–0.3%
Under-dosedIrritant · high
Irritation risk
High
Works for
Evens skin toneAnti-oxidationAnti-aging

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about 3-o-ethyl ascorbic acid
Sodium sulfite~0.1–0.2%
Irritant · medium
Irritation risk
Medium

Helps stabilize and preserve a product formulation

More about Sodium sulfite
Sodium metabisulfite~0.05–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium metabisulfite
Ingredient list view

Propylene glycol, Water, Azelaic acid, Alcohol denat., Hamamelis virginiana extract, Lactic acid, Kojic acid, Salicylic acid, Sodium hydroxide, Acetyl glycyl beta-alanine, Hexylresorcinol, Hydroxypropyl methylcellulose, 3-o-ethyl ascorbic acid, Sodium sulfite, Sodium metabisulfite

Compare prices

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Admire My Skin
$17.99
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Amazon USPrice as of 11/11 00:14 GMT
$17.99
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Admire My SkinUltra Potent Brightening SerumYOUR PRODUCTThe Purest SolutionsIntensive Hydration Serum Hyaluronic Acid %2 + B5Honest BeautyIn The Clear Acne SerumPaula's choiceCLEAR DAILY SKIN-CLEARING TREATMENT AZELAIC ACID + BHA
Match—87%81%80%
Price$17.99———
Shared key ingredients—0 of 62 of 62 of 6
Key difference—PanthenolNiacinamideCaprylic/Capric Triglyceride
Irritancy Medium Low Low Low
Drying alcohol Contains drying alcohol Contains drying alcohol ——
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 16 studies and safety reviews.

  1. 1
  2. 2
    Propylene Glycolpubmed.ncbi.nlm.nih.gov
  3. 3
  4. 4
  5. 5
  6. 6
Admire My Skin Ultra Potent Brightening Serum
Admire My SkinUltra Potent Brightening Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.