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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Calming Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cetyl alcohol, lauryl glucoside, polyglyceryl-3 caprate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps oil and water mix together
7.9% - 11.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
Used to create a thicker product consistency
1.9% - 2.9%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
1.9% - 2.9%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.4% - 2.1%
Helps oil and water mix together
0.9% - 1.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.55% - 1.25%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.35% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.3%
A preservative
0.05% - 0.15%
Used to stabilize product formulations
0.01% - 0.05%

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