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100% PURE Multi Vitamin Antioxidants PM Eye Treatment
100% PURE

100% PURE Multi Vitamin Antioxidants PM Eye Treatment

Efficacy91/100IrritancyHigh
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Works for

3 of 3 advertised claims delivered

Evens skin tone
Retinol, Tetrahexyldecyl ascorbate
Strong evidence
What the product description says
“Retinol smooths the look of fine lines and wrinkles while evening the appearance of skin tone.”
Source: 100% Pure

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

RetinolHeroEffect: HighTwo steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating~0.3–0.7%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.9–1.3%
Anti-aging
Retinol, Ubiquinone + 2 more
Strong evidence
What the product description says
“Retinol smooths the look of fine lines and wrinkles while evening the appearance of skin tone.”
Source: 100% Pure

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

RetinolHeroEffect: HighTwo steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating~0.3–0.7%
UbiquinoneEffect: LowCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.4–1%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.9–1.3%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~1–1.45%
Moisturizing
Helianthus annuus seed oil, Ubiquinone + 11 more
Good evidence
What the product description says
“A richly moisturizing eye treatment formulated with a potent blend of vitamins C, A (retinol), E, D3, and CoQ10 to help visibly firm, brighten, and revitalize the look of the eye area.”
Source: 100% Pure

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: caprylic/capric triglyceride, helianthus annuus seed oil.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~22–33%
UbiquinoneKey activeEffect: HighCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.4–1%
Rosa canina seed oilKey activeEffect: HighA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~2.2–3.3%
Glycine soja oilKey active· EmollientEffect: HighA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.~0.15–0.6%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~5.6–8.4%
Jojoba estersKey active· EmollientEffect: HighAn emollient made of jojoba oil. Helps soften the skin and support its barrier function~1.4–2.1%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~3.8–5.7%
Prunus armeniaca kernel oilKey active· EmollientEffect: HighAn emollient that helps soften the skin~1.7–2.5%
Simmondsia chinensis seed oilKey active· Emollient, OcclusiveEffect: HighSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.~4.9–7.3%
Hippophae rhamnoides fruit oilKey activeEffect: MediumA plant oil that might somewhat help to neutralize free radicals. It could be irritating~0.55–1.25%
Hydrogenated vegetable oilKey active· EmollientEffect: MediumAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin~2.9–4.3%
Punica granatum seed oilKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~0.35–0.85%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~1–1.45%
Exfoliation
Not advertised by the brand · Retinol
Strong evidence

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

RetinolKey activeEffect: HighTwo steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating~0.3–0.7%
Anti-oxidation
Not advertised by the brand · Retinol, Ubiquinone + 6 more
Strong evidence

This product contains antioxidants (retinol, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

RetinolKey activeEffect: HighTwo steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating~0.3–0.7%
UbiquinoneKey activeEffect: HighCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.4–1%
Hippophae rhamnoides fruit oilEffect: LowA plant oil that might somewhat help to neutralize free radicals. It could be irritating~0.55–1.25%
Euterpe oleracea fruit oilEffect: LowA plant oil that might help neutralize free radicals, but evidence of effectiveness in skin is lacking~0.45–1.1%
Prunus armeniaca kernel oilEffect: LowAn emollient that helps soften the skin~1.7–2.5%
Rosa canina seed oilEffect: LowA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~2.2–3.3%
TocopherolUnder-dosedEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~1–1.45%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.9–1.3%

Can it cause trouble?

Irritancy
8 strong irritants: Retinol, Citrus aurantium dulcis peel oil + 6 more — patch-test recommended
High risk
We flagged 18 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Hippophae rhamnoides fruit oilA plant oil that might somewhat help to neutralize free radicals. It could be irritatingHigh~0.55–1.25%est.
RetinolTwo steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritatingHigh~0.3–0.7%est.
Citrus aurantium dulcis peel oilAn essentil oil from orange peel. Potential allergen and can be irritatingHigh~0.2–0.7%est.
Citrus paradisi peel oilUsed as a fragrance. Can be irritatingHigh~0.15–0.55%est.
Citrus aurantium bergamia fruit oilA plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivityHigh~0.1–0.45%est.
Boswellia carterii oilUsed as a fragrance. Can be irritatingHigh~0.1–0.45%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.1–0.35%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.05–0.3%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.25%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~5.6–8.4%est.
Simmondsia chinensis seed oilSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.Medium~4.9–7.3%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~3.8–5.7%est.
Rosa canina seed oilA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishesMedium~2.2–3.3%est.
Prunus armeniaca kernel oilAn emollient that helps soften the skinMedium~1.7–2.5%est.
Jojoba estersAn emollient made of jojoba oil. Helps soften the skin and support its barrier functionMedium~1.4–2.1%est.
Tetrahexyldecyl ascorbateBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.Medium~0.9–1.3%est.
Euterpe oleracea fruit oilA plant oil that might help neutralize free radicals, but evidence of effectiveness in skin is lackingMedium~0.45–1.1%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.Medium~0.15–0.6%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Hydrogenated vegetable oilAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin2/5~2.9–4.3%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.2/5~0.15–0.6%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Helianthus annuus seed oil~22–33%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Caprylic/capric triglyceride~5.6–8.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Simmondsia chinensis seed oil~4.9–7.3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil
Persea gratissima oil~3.8–5.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Hydrogenated vegetable oil~2.9–4.3%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
Moisturizing

An oil from a mixture of different vegetables. Helps soften the upper layer of the skin

More about Hydrogenated vegetable oil
Rosa canina seed oil~2.2–3.3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryAnti-oxidation

A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes

More about Rosa canina seed oil
Prunus armeniaca kernel oil~1.7–2.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the skin

More about Prunus armeniaca kernel oil
Jojoba esters~1.4–2.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient made of jojoba oil. Helps soften the skin and support its barrier function

More about Jojoba esters
Tocopherol~1–1.45%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Tetrahexyldecyl ascorbate~0.9–1.3%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Anti-agingEvens skin toneAnti-oxidation

Being a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.

More about Tetrahexyldecyl ascorbate
Hippophae rhamnoides fruit oil~0.55–1.25%
Key activeIrritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidationAnti-inflammatory

A plant oil that might somewhat help to neutralize free radicals. It could be irritating

More about Hippophae rhamnoides fruit oil
Euterpe oleracea fruit oil~0.45–1.1%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant oil that might help neutralize free radicals, but evidence of effectiveness in skin is lacking

More about Euterpe oleracea fruit oil
Ubiquinone~0.4–1%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidationAnti-aging

Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen

More about Ubiquinone
Cholecalciferol~0.45–1%
Formula
Irritation risk
Low
More about Cholecalciferol
Retinol~0.3–0.7%
Hero · Anti-aging, Evens skin toneIrritant · high
Irritation risk
High
Works for
Anti-agingAnti-oxidationEvens skin toneAnti-blemishMattifyingExfoliation

Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating

More about Retinol
Punica granatum seed oil~0.35–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Punica granatum seed oil
Citrus aurantium dulcis peel oil~0.2–0.7%
Irritant · high
Irritation risk
High

An essentil oil from orange peel. Potential allergen and can be irritating

More about Citrus aurantium dulcis peel oil
Citrus paradisi peel oil~0.15–0.55%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Citrus paradisi peel oil
Citrus aurantium bergamia fruit oil~0.1–0.45%
Irritant · high
Irritation risk
High

A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity

More about Citrus aurantium bergamia fruit oil
Boswellia carterii oil~0.1–0.45%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Boswellia carterii oil
Glycine soja oil~0.15–0.6%
Key activeComedogenic 2/5Irritant · medium
Irritation risk
Medium
Comedogenicity
2/5
Works for
Moisturizing

A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.

More about Glycine soja oil
Citral~0.1–0.35%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Limonene~0.05–0.3%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Linalool~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Ingredient list view

Helianthus annuus seed oil, Caprylic/capric triglyceride, Simmondsia chinensis seed oil, Persea gratissima oil, Hydrogenated vegetable oil, Rosa canina seed oil, Prunus armeniaca kernel oil, Jojoba esters, Tocopherol, Tetrahexyldecyl ascorbate, Hippophae rhamnoides fruit oil, Euterpe oleracea fruit oil, Ubiquinone, Cholecalciferol, Retinol, Punica granatum seed oil, Citrus aurantium dulcis peel oil, Citrus paradisi peel oil, Citrus aurantium bergamia fruit oil, Boswellia carterii oil, Glycine soja oil, Citral, Limonene, Linalool

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
100% PUREMulti Vitamin Antioxidants PM Eye TreatmentYOUR PRODUCTNoble PanaceaThe Absolute Restoring Eye CreamKLAVUURejuve Pearlsation Multi Pearl Peptide Eye CreamJuice BeautySTEM CELLULAR SleepWrinkle Retinol Overnight Eye Cream
Match—76%76%74%
Price$55.00$247.50+$192.50$16.85−$38.15$43.59−$11.41
Shared key ingredients—6 of 125 of 126 of 12
Key difference—Acetyl Octapeptide-3NiacinamidePanthenol
Irritancy High Medium Medium Medium
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.

  1. 1
    Effect of Olive and Sunflower Seed Oil on the Adult Skin Barrier: Implications for Neonatal Skin Careonlinelibrary.wiley.com
  2. 2
    Topically Applied Sunflower Seed Oil Prevents Invasive Bacterial Infections in Preterm Infants in Egyptjournals.lww.com
  3. 3
    Effect of topically applied lipids on surfactant-irritated skinonlinelibrary.wiley.com
  4. 4
    Impact of topical oils on the skin barrier: possible implications for neonatal health in developing countriesonlinelibrary.wiley.com
  5. 5
    Nutrient composition of rose (Rosa canina L.) seed and oilsncbi.nlm.nih.gov
  6. 6
    Characterization of Rosehip (Rosa canina L.) Seed and Seed Oiltandfonline.com
100% PURE Multi Vitamin Antioxidants PM Eye Treatment
100% PUREMulti Vitamin Antioxidants PM Eye Treatment
Buy at 100% Pure$55.00Amazon

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Buy at 100% Pure$55.00Amazon

As an Amazon Associate, WIMJ earns from qualifying purchases.