BRAND OVERVIEW

e.l.f.

Cruelty Free
Yes, according to cruelty-free kitty.
Last checked: 19.01.2026
Honesty Score 79
Average WIMJ User Rating 60% of users recommend products from this brand
Average Product Irritation Risk Low
Common Actives
Common Irritants
Top Products Cats for WIMJ Users
  • Moisturizers
  • Cleansers
  • Serums
Average Price per Product $9.22
Number of products on WIMJ 45
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Moisturizers

e.l.f. - Happy Hydration Face Cream e.l.f. Happy Hydration Face Cream
Works for:
  • Moisturizing
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • panthenol
  • palmitoyl tetrapeptide-7
    • Show more
e.l.f. - Holy Hydration! Face Cream Broad Spectrum Sunscreen SPF 30 e.l.f. Holy Hydration! Face Cream Broad Spectrum Sunscreen SPF 30
Works for:
  • Sun protection
  • Moisturizing
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • panthenol
  • palmitoyl tetrapeptide-7
    • Show more
e.l.f. - Holy Hydration! Gel-Yeah Moisturiser e.l.f. Holy Hydration! Gel-Yeah Moisturiser
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • allantoin
  • arginine
  • diglycerin
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e.l.f. - Nourishing Night Cream e.l.f. Nourishing Night Cream
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • dimethicone
  • dimethiconol
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e.l.f. - Daily Hydration Moisturizer e.l.f. Daily Hydration Moisturizer
Works for:
  • Moisturizing
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • dimethicone
  • glycerin
    • Show more
e.l.f. - Holy Hydration! Daily Hydration Moisturizer e.l.f. Holy Hydration! Daily Hydration Moisturizer
Works for:
  • Moisturizing
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • dimethicone
  • glycerin
    • Show more
e.l.f. - Good Vibes Only Shroom Lip Balm e.l.f. Good Vibes Only Shroom Lip Balm
Works for:
  • Moisturizing
  • Anti-aging
Irritancy risk:
Key ingredients:
  • bis-diglyceryl polyacyladipate-2
  • caprylic/capric triglyceride
  • cera microcristallina
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e.l.f. - Retro Paradise Glow Up Body Oil e.l.f. Retro Paradise Glow Up Body Oil
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • carthamus tinctorius seed oil
  • persea gratissima oil
  • titanium dioxide
e.l.f. - Tinted Lip Oil, Berry Kiss e.l.f. Tinted Lip Oil, Berry Kiss
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • caprylic/capric triglyceride
  • Apricot kernel oil
  • Jojoba oil
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e.l.f. - e.f. All The Feels Facial Oil e.l.f. e.f. All The Feels Facial Oil
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • cannabis sativa seed oil
  • caprylic/capric triglyceride
  • Sunflower seed oil
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See all Moisturizers

Cleansers

e.l.f. - Makeup Remover Balm e.l.f. Makeup Remover Balm
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • Meadowfoam seed oil
  • vitis vinifera seed oil
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e.l.f. - Bounce Back Jelly Cleanser 57147 e.l.f. Bounce Back Jelly Cleanser 57147
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • anhydroxylitol
  • panthenol
  • betaine
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e.l.f. - e.f. SuperCleanse With Niacinamide e.l.f. e.f. SuperCleanse With Niacinamide
Works for:
  • Cleansing
  • Anti-blemish
Irritancy risk:
Key ingredients:
  • niacinamide
  • cocamidopropyl betaine
  • decyl glucoside
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e.l.f. - Gentle Peeling Exfoliant e.l.f. Gentle Peeling Exfoliant
Works for:
  • Cleansing
  • Exfoliation
Irritancy risk:
Key ingredients:
  • dipotassium glycyrrhizate
  • glycerin
  • carbomer
e.l.f. - Makeup Remover Cleansing Cloths x20 e.l.f. Makeup Remover Cleansing Cloths x20
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • glycerin
  • ceteareth-20
  • cetearyl alcohol
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e.l.f. - Daily Face Cleanser e.l.f. Daily Face Cleanser
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • cocamide mea
  • cocamidopropyl betaine
  • decyl glucoside
    • Show more
e.l.f. - Makeup Remover Fragrance-Free Wipes e.l.f. Makeup Remover Fragrance-Free Wipes
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • glycerin
  • ceteareth-20
  • cetearyl alcohol
    • Show more
e.l.f. - Hydrating Water Cleansing Cloths e.l.f. Hydrating Water Cleansing Cloths
Works for:
  • Cleansing
  • Exfoliation
Irritancy risk:
Key ingredients:
  • panthenol
  • glycerin
  • salvia hispanica seed oil
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e.l.f. - Exfoliating Scrub e.l.f. Exfoliating Scrub
Works for:
  • Cleansing
  • Exfoliation
Irritancy risk:
Key ingredients:
  • glycerin
  • cocamidopropyl betaine
  • glyceryl stearate
    • Show more
See all Cleansers

Serums

e.l.f. - Antioxidant Booster Drops e.l.f. Antioxidant Booster Drops
Works for:
  • Moisturizing
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • 3-o-ethyl ascorbic acid
  • erythritol
    • Show more
e.l.f. - Oil Control Pore Minimizing Serum e.l.f. Oil Control Pore Minimizing Serum
Works for:
  • Moisturizing
  • Anti-blemish
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • panthenol
  • glycerin
    • Show more
e.l.f. - Halo Glow Contour Beauty Wand e.l.f. Halo Glow Contour Beauty Wand
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • caprylic/capric triglyceride
  • dimethicone
  • glycerin
    • Show more
e.l.f. - Halo Glow Liquid Filter e.l.f. Halo Glow Liquid Filter
Works for:
  • Moisturizing
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • caprylic/capric triglyceride
  • dimethicone
  • ethylhexyl hydroxystearate
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e.l.f. - Hydrating Serum e.l.f. Hydrating Serum
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • camellia sinensis leaf extract
  • dimethicone
    • Show more
e.l.f. - Hydrating Booster Drops e.l.f. Hydrating Booster Drops
Works for:
  • Moisturizing
  • Anti-aging
Irritancy risk:
Key ingredients:
  • urea
  • aspartic acid
  • chondrus crispus extract
    • Show more
See all Serums

Sunscreens

e.l.f. - SUNTOUCHABLE! WHOA GLOW SPF 30 e.l.f. SUNTOUCHABLE! WHOA GLOW SPF 30
Works for:
  • Moisturizing
  • Sun protection
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • panthenol
  • ethylhexyl hydroxystearate
    • Show more
e.l.f. - Holy Hydration! Face Cream Broad Spectrum Sunscreen SPF 30 e.l.f. Holy Hydration! Face Cream Broad Spectrum Sunscreen SPF 30
Works for:
  • Sun protection
  • Moisturizing
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • panthenol
  • palmitoyl tetrapeptide-7
    • Show more
e.l.f. - Suntouchable! All Set for Sun SPF 45 e.l.f. Suntouchable! All Set for Sun SPF 45
Works for:
  • Sun protection
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • beta-sitosterol
  • bisabolol
  • Avobenzone
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e.l.f. - Suntouchable! Invisible Sunscreen SPF 30 e.l.f. Suntouchable! Invisible Sunscreen SPF 30
Works for:
  • Sun protection
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • Avobenzone
  • dimethicone
  • glycerin
    • Show more
e.l.f. - Camo CC Cream SPF 30 e.l.f. Camo CC Cream SPF 30
Works for:
  • Moisturizing
  • Anti-aging
  • Sun protection
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • palmitoyl tripeptide-1
  • panthenol
    • Show more
See all Sunscreens

Exfoliators & peels

e.l.f. - Gentle Peeling Exfoliant e.l.f. Gentle Peeling Exfoliant
Works for:
  • Cleansing
  • Exfoliation
Irritancy risk:
Key ingredients:
  • dipotassium glycyrrhizate
  • glycerin
  • carbomer
e.l.f. - e.f. SuperTone With Fruit Acid e.l.f. e.f. SuperTone With Fruit Acid
Works for:
  • Exfoliation
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • glycolic acid
  • glycerin
  • sodium pca
    • Show more
e.l.f. - Hydrating Water Cleansing Cloths e.l.f. Hydrating Water Cleansing Cloths
Works for:
  • Cleansing
  • Exfoliation
Irritancy risk:
Key ingredients:
  • panthenol
  • glycerin
  • salvia hispanica seed oil
    • Show more
e.l.f. - Exfoliating Scrub e.l.f. Exfoliating Scrub
Works for:
  • Cleansing
  • Exfoliation
Irritancy risk:
Key ingredients:
  • glycerin
  • cocamidopropyl betaine
  • glyceryl stearate
    • Show more
See all Exfoliators & peels

Primers

e.l.f. - Poreless Putty Primer Universal Sheer e.l.f. Poreless Putty Primer Universal Sheer
Works for:
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • cyclopentasiloxane
  • dimethicone
    • Show more
e.l.f. - e.f. Puff Puff Primer e.l.f. e.f. Puff Puff Primer
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • cannabis sativa seed oil
  • caprylic/capric triglyceride
    • Show more
e.l.f. - Power grip primer e.l.f. Power grip primer
Works for:
  • Moisturizing
  • Evens skin tone
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • glycerin
  • sodium hyaluronate
    • Show more
See all Primers

Masks

e.l.f. - e.f. Under Eye Charcoal Masks e.l.f. e.f. Under Eye Charcoal Masks
Works for:
  • Anti-aging
  • Moisturizing
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • niacinamide
  • allantoin
  • arginine
    • Show more
e.l.f. - Charcoal Hydrogel Under Eye Mask e.l.f. Charcoal Hydrogel Under Eye Mask
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • niacinamide
  • arginine
  • arginine
    • Show more
See all Masks

Toners, essences & mists

e.l.f. - Keep Your Balance Toner 59333 e.l.f. Keep Your Balance Toner 59333
Works for:
  • Moisturizing
  • Anti-aging
Irritancy risk:
Key ingredients:
  • urea
  • aspartic acid
  • fructose
    • Show more
See all Toners, essences & mists

BB & CC creams

e.l.f. - Camo CC Cream SPF 30 e.l.f. Camo CC Cream SPF 30
Works for:
  • Moisturizing
  • Anti-aging
  • Sun protection
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • palmitoyl tripeptide-1
  • panthenol
    • Show more
See all BB & CC creams

Uncategorized

e.l.f. - e.f. SuperHydrate With Squalane e.l.f. e.f. SuperHydrate With Squalane
Works for:
  • Moisturizing
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • dimethicone
  • glycerin
    • Show more
e.l.f. - Thirst Burst Drops e.l.f. Thirst Burst Drops
Works for:
  • Evens skin tone
  • Moisturizing
  • Anti-blemish
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • erythritol
  • glycerin
    • Show more
e.l.f. - Soft Glam Foundation e.l.f. Soft Glam Foundation
Works for:
  • Moisturizing
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • dimethicone
  • erythritol
  • glycerin
    • Show more
e.l.f. - Hydrating Camo Concealer e.l.f. Hydrating Camo Concealer
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • caprylic/capric triglyceride
  • dimethicone
  • ethylhexyl hydroxystearate
    • Show more