ZOEVA Soft Rose Clay Mask

ZOEVA Soft Rose Clay Mask

Efficacy31/100IrritancyMedium

Works for

Moisturizing
Betaine, Sodium hyaluronate + 3 more
Works
What the product description says
“What it does This mask has a moisturising and purifying clay texture that helps the skin to look dewy and feel nourished.”
Source: Sephora AU

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~2.1–3.1%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.35–0.8%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1.4–2%
Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.5–1.15%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.7%
Anti-aging
Camellia sinensis leaf extract, Tocopherol
Not delivered
What the product description says
“Green Tea Extract (rich in vitamin C) is known to help the skin prevent anti-ageing and antioxidants.”
Source: Sephora AU

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - camellia sinensis leaf extract - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient camellia sinensis leaf extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.5–1.15%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.7%
Exfoliation
No ingredient credited for this claim
Not delivered
What the product description says
“Thanks to a lightweight texture and extracts from rose flower petals, this mask also creates a mild scrub effect to give the skin an extra boost of radiance.”
Source: Feelunique

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Anti-blemish
Kaolin, Bentonite + 1 more
Not delivered
What the product description says
“A purifying clay mask.Radiant skin starts with the Zoeva Soft Rose Clay Mask.”
Source: Beauty Bay

Effective ingredients missing or their concentration is too low.

KaolinEffect: LowA type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color~5.8–8.8%
BentoniteEffect: LowHelps stabilize the product formulation~2.8–4.1%
Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.5–1.15%
Anti-oxidation
Side benefit · Camellia sinensis leaf extract, Tocopherol
May help

This product contains antioxidants (camellia sinensis leaf extract) that can help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is some human evidence for this effect in skin, though it is smaller or less consistent than the evidence for the best antioxidants.

Camellia sinensis leaf extractKey activeEffect: MediumCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.5–1.15%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.7%

Can it cause trouble?

Irritancy
1 strong irritant: Rosa gallica flower extract
Medium risk
We flagged 5 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Rosa gallica flower extract—High~0.9–1.35%est.
MethylpropanediolHelps dissolve other ingredients in a formulationMedium~3.7–5.5%est.
1,2-hexanediolA preservativeMedium~0.4–0.9%est.
HydroxyacetophenoneUsed to increase effectiveness of preservativesMedium~0.8–1.25%est.
EthylhexylglycerinA preservativeMedium~0.4–0.95%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Kaolin~5.8–8.8%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Methylpropanediol~3.7–5.5%
Irritant · medium
Irritation risk
Medium

Helps dissolve other ingredients in a formulation

More about Methylpropanediol
Bentonite~2.8–4.1%
Formula
Irritation risk
Low
Works for
Anti-blemish

Helps stabilize the product formulation

More about Bentonite
Betaine~2.1–3.1%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
1,2-hexanediol~0.4–0.9%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Butylene glycol~1.4–2%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Xanthan gum~1.1–1.7%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Rosa gallica flower extract~0.9–1.35%
Irritant · high
Hydroxyacetophenone~0.8–1.25%
Irritant · medium
Irritation risk
Medium

Used to increase effectiveness of preservatives

More about Hydroxyacetophenone
Camellia sinensis leaf extract~0.5–1.15%
Key active
Irritation risk
Low
Works for
Anti-oxidationAntibacterialAnti-agingMoisturizingEvens skin toneAnti-blemish

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Ethylhexylglycerin~0.4–0.95%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Sodium hyaluronate~0.35–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Tocopherol~0.3–0.7%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Ci 77891~0.15–0.65%
Formula
Irritation risk
Low
More about Ci 77891
Titanium dioxide~0.2–0.75%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ci 77491~0.1–0.35%
Formula
Irritation risk
Low

A red colorant made of iron oxide. Typically is not irritating

More about Ci 77491
Iron oxides~0.05–0.25%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ci 77492~0.05–0.2%
Formula
Irritation risk
Low

A colorant. Usually well-tolerated

More about Ci 77492
Iron oxides~0.05–0.15%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ingredient list view

Water, Kaolin, Methylpropanediol, Bentonite, Betaine, 1,2-hexanediol, Butylene glycol, Xanthan gum, Rosa gallica flower extract, Hydroxyacetophenone, Camellia sinensis leaf extract, Ethylhexylglycerin, Sodium hyaluronate, Tocopherol, Ci 77891, Titanium dioxide, Ci 77491, Iron oxides, Ci 77492, Iron oxides

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
ZOEVASoft Rose Clay MaskYOUR PRODUCTSEPHORA COLLECTIONOvernight Hydrating MaskDr. CeuracleJeju Matcha Clay Packendota spaClarifying Detox Mask
Match—39%38%38%
Price——$1.79$44.10
Shared key ingredients—2 of 63 of 63 of 6
Key difference—GlycerinHydroxyethyl UreaButyrospermum Parkii Butter
Irritancy Medium Low Medium Low
Drying alcohol————
View product Shop Shop Shop

More alternatives: Medicube Super Cica Daily Quick MaskBB LABORATORIES Placenta Hyaluron Face Mask

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Product summary

"ZOEVA - Soft Rose Clay Mask" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Humectants (sodium hyaluronate 0.35% - 0.80% and betaine 2.10% - 3.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "ZOEVA" is cruelty free and so is its parent company.

Price

The product retails for 28.30$ in the United States, from 8.20£ up to 20.50£ in the United Kingdom, for 60.00A$ in Australia, for 250.00HK$ in Hong Kong and for 69.00NZ$ in New Zealand.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 5 studies and safety reviews.

  1. 1
  2. 2
  3. 3
  4. 4
    Vitamin E in dermatologyncbi.nlm.nih.gov
  5. 5
    Vitamin E and Skin Healthlpi.oregonstate.edu
ZOEVA Soft Rose Clay Mask
ZOEVASoft Rose Clay Mask

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.