Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
WORKS FOR
  • Moisturizing
  • Exfoliation
  • Anti-blemish
KEY INGREDIENTS
  • betaine
  • camellia sinensis leaf extract
  • kaolin
  • sodium hyaluronate
  • titanium dioxide
  • tocopherol
  • +3 more
PROMISES
FULFILLED
25 /100
IRRITANCY
MEDIUM
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Formula review

See a mistake?
Promise
What does the product description say?
"A purifying clay mask."
WIMJ summary

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Created with a lightweight textured finish, the mask provides a mild exfoliating effect."
WIMJ summary

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"The ZOEVA Soft Rose Clay Mask is a purifying and moisturising face mask, designed to smooth and even the appearance of your skin."
WIMJ summary

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
5.8% - 8.6%
Helps dissolve other ingredients in a formulation
3.7% - 5.5%
Helps stabilize the product formulation
2.7% - 4.1%
Helps attract water to the upper layer of the skin and improves the product texture
2.1% - 3.1%
A preservative
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.4% - 2%
Used to create a thicker product consistency
1.1% - 1.6%
0.8% - 1.2%
Used to increase effectiveness of preservatives
0.5% - 1.2%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.45% - 1%
A preservative
0.3% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.35%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.2%
A colorant. Usually well-tolerated
0.05% - 0.15%

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